Latest Stories
Why The Vertical Ad Network Will Win The Decade
The term ‘ad network’ surfaces a lot of ill-feeling when discussed at conferences or in the trade press - its reputation has been besmirched by consistent bad behaviour over two decades. Programmatic ad tech vendors built market share in the [...]
WeChat Limits Third-Party App Access; US Q2 Search Ad Spend Could Drop by 29%
In today's ExchangeWire new's digest: WeChat limits third-party app access to user data; US search ad spend could fall by 29% in Q2; and Beachfront Digital and Amobee partner to integrate video-on-demand into programmatic. WeChat limits third-party app access to user [...]
PubNative Launches Programmatic VR Advertising
Mobile publisher platform and programmatic ad exchange PubNative announces that it is expanding its offering with ads in gaming and VR environments, partnering with in-game monetisation platform Admix. Virtual reality has become increasingly popular over the past few years, pushed by [...]
The Demise of the Cookie isn’t the End of Identity-Driven Media: Richard Lloyd, GroupM UK
Richard Lloyd, Chief Data Officer of GroupM UK, writes exclusively for ExchangeWire about how identity will survive the impending termination of the third-party cookie. It’s hardly new news that a combination of browser restrictions and data privacy regulations have sealed the [...]
The Sun's Paul Hood on Virtual Gifting, Location Targeting, and How Publisher The Sun is Diversifying
On this week’s episode of The MadTech Podcast, ExchangeWire’s Rachel Smith and Lindsay Rowntree are joined by Paul Hood, Digital Marketing Director, The Sun, News UK, to discuss the latest news in ad tech and martech. On this week’s episode: - [...]
OnAudience.com Launches New Version of DMP
OnAudience.com has announced the release of a new Data Management Platform (DMP) version. It allows marketers to control their audience data more effectively and focus on building crucial audience segments to deliver a personalised experience and increase sales. Key new functions [...]
How Brands are Paying to Risk Their Own Safety in Lockdown Piracy Boom
CEO of White Bullet Solutions, Peter Szyszko (pictured below), writes exclusively for ExchangeWire about how the increased streaming has lead to a rise in piracy, and explains why brands must remain vigilant. As the world gets used to living behind closed [...]
Disney+ Global Subscriptions Balloon to 50 Million; CNN Acquires Canopy
In today's ExchangeWire news digest: global subscriptions to Disney's new streaming service soar to 50 million; news broadcaster CNN acquires content personalisation start-up Canopy as part of "NewsCo"; and HT&E buys 11 million shares in fellow media company Ooh Media. Disney+ [...]
Unruly Finds UK Consumers Want Ads to Make Them Feel More Informed
A study by video ad tech company Unruly reveals COVID-19 is reshaping consumer content consumption, spending habits and advertising preferences; only 5% think brands should pause their advertising; and 35% want ads to make them feel warm or happy. "Keep on [...]
Popular Tradertalks
Latest Posts
-
The Stack: Innovation and Accountability -
Digest: Google Introduces ‘AI Mode’ in Search; EU Investigates TikTok Over ‘SkinnyTok’ Harm to Minors -
Digest: Google Gave Publishers Little Choice in Data Use for AI Search; Judge Presses Apple to Approve Fortnite -
Agentic AI: Beyond the Buzzword -
Digest: Netflix to Launch In House Ad Tech Suite Across EMEA; Roblox Opens In-Game Merch Sales to Creators
Follow ExchangeWire