Latest Stories

• IAB Europe Releases Full 2019 AdEx Benchmark Report

  5 years ago News

  

  IAB Europe, the leading European-level industry association for the digital advertising and marketing ecosystem, today released its full 2019 AdEx Benchmark Report following on from the release of the study highlights in June. The report is the definitive guide to [...]

• Silverbullet Launches 4D - a Contextual Intelligence Solution for the Post-Cookie Era

  5 years ago News

  

  Silverbullet Data Services Group (Silverbullet), a data-smart marketing services and product provider, has launched 4D, the group’s contextual intelligence and brand suitability product, with the mission to help marketers and advertisers deliver faster and smarter marketing capability following the impending [...]

• More US Organisations Shun TikTok; NBCU Launches 'Peacock' without Amazon or Roku

  5 years ago News

  

  In today's ExchangeWire news digest: there's more bad news for TikTok, as several US organisations begin ordering their personnel to avoid or delete it; NBCU's new streaming service, Peacock, launches without CTV giants Amazon and Roku; and IAB Australia calls [...]

• Stephen Chung Appointed Chief Revenue Officer for Smadex and Entravision International Digital Business

  5 years ago News

  

  Entravision, a leading global media, marketing and advertising technology company, announced the appointment of Stephen Chung as chief revenue officer (CRO) for its international digital business unit. Reporting to the President of Entravision’s International Digital, Luis Barrague, Mr. Chung will [...]

• Singapore's 'Project Ubin' Passes Initial Tests; Podcasts See Growth Despite COVID

  5 years ago News

  

  In today's ExchangeWire news digest: Singapore's money authority's blockchain initiative, 'Project Ubin', passes initial commercial testing; podcast ad revenues see some growth in spite of the ongoing Coronavirus crisis; and US e-commerce and SaaS firm BigCommerce files to go public.   Singapore’s [...]

• John McAfee Announces 'Ghost' Data Service; Flipkart Invests in India's Arvind Fashion

  5 years ago News

  

  In today's ExchangeWire news digest: tech veteran John McAfee announces he is launching the world's first fully private mobile data service; e-commerce giant Flipkart invests $35m in Indian apparel retailer Arvind Fashion; and Facebook contemplates banning political advertisements ahead of [...]

• EU Unveils Plans to Crack Down on GAFA; US Considers Banning Chinese Apps

  5 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the globe. In this edition: the EU's Margrethe Vestager announces plans to tackle GAFA; the US threatens to ban TikTok and other Chinese tech firms; [...]

• Imagen's Jay Richards on the Facebook Boycott, DTC Profitability, and a Potential Ban of TikTok in the US

  5 years ago Podcast

  

  On this week’s episode of The MadTech Podcast, ExchangeWire’s Rachel Smith and Lindsay Rowntree are joined by Jay Richards, founder of Imagen Insights, to discuss the latest news in ad tech and martech. In this week’s episode: - The Facebook advertising boycott continues [...]

• FreeWheel Hires Ex-InMobi Head of Programmatic Xavier Llerena to Lead Europe DSP Strategy

  5 years ago News

  

  FreeWheel, a Comcast Company and the provider of the industry’s leading video advertising software, today announced the appointment of Xavier Llerena as senior director, DSP partnerships. In his new role, he will manage buyside relationships, set the vision for DSP [...]

• Unruly Expands Brand Protection Suite for Advertisers Through Global DoubleVerify Partnership

  5 years ago News

  

  Video ad tech company Unruly today announces it has expanded its brand protection solution through a global partnership with DoubleVerify, a leading software platform for digital media measurement, data and analytics. Unruly’s partnership with DoubleVerify, which was extended in the US earlier this year, is [...]