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  • Blockchain: Band Aid or Change Agent?

    News

    Blockchain can solve some of the biggest problems currently plaguing the current ad tech ecosystem. Ad tech’s problems extend far beyond consumer privacy – from rampant fraud to the near complete lack of transparency. But is blockchain a Band Aid, [...]

  • More Significant Insights Can Be Derived from POS Data; Brits Want Rewards for Sharing Their Data

    News

    RetailTechNews’ weekly roundup brings you up-to-date research findings from around the world. In this week’s edition: More Significant Insights Can Be Derived from POS data; Brits Want Rewards for Sharing Their Data; and UK Behind Rest of the World in App Adoption. More Significant [...]

  • Demystifying Mobile Ad Fraud

    News

    Advertising Association and WARC’s Expenditure Report shows that UK mobile ad spend rose by 30.7% year-on-year in 2017, representing the eighth year of growth. This is only set to grow in 2018, with a further overall market growth of 2.8% anticipated. [...]

  • Bridging the Demand/Supply Gap in Programmatic

    News

    When looking for results, programmatic advertisers must work closer to their supply partners as they have a level of control that, probably, they don’t know is available for their digital strategies, writes Julian Saconi (pictured below), sales director, Scroller Ads. Programmatic [...]

  • Get Smart with Tech or Lose Your Customers

    News

    Technological advances in retail happen quickly, so retail marketers have to be able to react just as quickly. In this piece for RetailTechNews, Abigail Davies (pictured below), content marketing manager, Ometria, describes the changes we have already gone through, and how machine learning [...]

  • Why OOH Is the Answer for Digital Advertisers in a GDPR World

    News

    With GDPR set to significantly change digital advertising in the near future, it may be time to explore other channels of distributing ads where strict opt-ins are not an issue. Craig Mytton (pictured below), CRO, Bitposter, argues for OOH as [...]

  • Vietnam May Turn to Mobile Ad Blockers As Awareness Climbs; Online Drives Car Ads in China

    News

    In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Vietnam May Turn to Mobile Ad Blockers As Awareness Climbs; Online Drives Car Ads in China; Dentsu [...]

  • APAC Marketers Should Use Same Metrics to Compare Retargeting Results

    News

    To establish reliable results from multiple retargeting campaigns, marketers in Asia-Pacific should compare platforms using the same metrics, attribution models, and data sources. Running multiple retargeting tools will encourage a 'tug-of-war' between competing vendors and drive more effective marketing activities [...]

  • Tapping into Technology to Ease Pressure During Peak Shopping Periods

    News

    In this piece for RetailTechNews, Kelly White, general manager of WWT Asynchrony Labs, explores the range of technologies available to ensure retailers can cater to customer demand. Digital disruptor Amazon has decided to take on the high street. A few weeks [...]

  • 3D Technology Will Change the Customer Experience from In-Store to At-Home

    News

    Retailers and e-commerce enterprises are beginning to realise the disruptive potential of 3D technology. In this piece, Andrei Vakulenko (pictured below), chief business development officer, Artec 3D, explains that the challenge is that there hasn’t been a standard set yet when it comes [...]

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