Latest Stories

• iion Expands its Premium Game Inventory with Top Mobile Publisher Wooga

  2 weeks ago News

  

  iion, the platform that unlocks seamless advertising across the entire gaming ecosystem, has expanded its long-term partnership with Wooga, a leading mobile game developer, by integrating the premium inventory of their game June’s Journey through Amazon’s Transparent Ad Marketplace (TAM). [...]

• Seedtag Appoints Brian Danzis as Global Chief Revenue Officer

  2 weeks ago News

  

  Seedtag, the global contextual advertising company, announced the promotion of Brian Danzis to chief revenue officer. In his new role, Danzis will oversee Seedtag’s worldwide revenue strategy, aligning operations across its 16 markets to support its continued business acceleration and [...]

• FunCorp Secures Ad Quality with AppHarbr by GeoEdge, Cuts Complaints by 25% and Boosts Retention

  2 weeks ago News

  

  FunCorp, the company behind the viral app iFunny and other popular entertainment apps, partnered with AppHarbr to proactively boost ad quality, eliminating disruptive ad experiences that erode user experience and derail engagement.  With over 50 million installs and a deeply loyal [...]

• Willow & Jo Consulting's JJ Eastwood on Amazon, Retail Media Partnerships, and ChatGPT

  2 weeks ago Podcast

  

  In this episode of TheMadTech Podcast, JJ Eastwood, managing partner, retail media, Willow & Jo Consulting, joins ExchangeWire's Grainne Reid (head of marketing) and John Still (head of content) to discuss the latest in media, marketing, and commerce. They discuss the [...]

• The Stack: Power Plays and Platform Shifts

  2 weeks ago News

  

  This week’s headlines are marked by legal tensions, AI fuelled traffic spikes, and game changing publishing deals. In today’s digest, EU warns Shein to fix violations, xAI Partners with Telegram, and IAB launches Retail Media Certification Programme. Tensions escalated between two [...]

• What does Google’s AI Mode Mean for the Ad Industry? 

  2 weeks ago News

  

  Google's rollout of AI Mode marks another momentous change in the search landscape. What does the update mean for members of the ad industry? Last week, Google announced another momentous change to its crown jewel, Google Search, with the rollout [...]

• AdPlayer.Pro anuncia sus resultados del primer trimestre de 2025

  2 weeks ago News

  

  AdPlayer.Pro, el proveedor internacional de tecnologías avanzadas de publicidad en vídeo digital, ha publicado sus resultados del primer trimestre de 2025, donde informa sobre las principales actualizaciones de producto realizadas en los primeros meses de 2025 y revela algunos de [...]

• IAB Europe Officially Launches Retail Media Certification Programme for Retailers and Expands Beta Test to Ad Tech Participants

  2 weeks ago News

  

  IAB Europe has announced the official launch of its Retail Media Certification Programme for retailers, following a successful initial pilot phase. This first-of-its-kind initiative aims to set a new standard for transparency, consistency, and accountability in Retail Media measurement across [...]

• MGID Partners with Digiseg to Enhance Privacy-First Audience Targeting Across Global Markets

  2 weeks ago News

  

  MGID, the global advertising platform, has announced a new partnership with Digiseg, a privacy-focused data provider, to integrate household-based targeting into MGID’s platform. The collaboration enables advertisers in the US, India, and several European markets—including Germany, Greece, Poland, Turkey, and [...]

• Maximise Reach & Privacy for Podcast & Mobile Audio Advertising with AdTonos & NumberEight

  2 weeks ago News

  

  In a significant step forward for digital audio advertising, AdTonos and NumberEight are thrilled to announce a new partnership that redefines targeted advertising in podcasts and mobile audio.  This collaboration marries AdTonos' unparalleled ad-serving technology, connecting ad buyers with audiences across [...]