Latest Stories

• Kargo Introduces New CTV Ad Units, Helping Brands Win With Creative Science

  3 weeks ago News

  

  Kargo, a leader in breakthrough advertising solutions, has launched three innovative new CTV advertising units for the APAC market, offering advertisers more creative flexibility, stronger brand storytelling, and measurable outcomes across premium streaming environments. Using Creative Science to combine high-impact creative [...]

• Digest: BBC Threatens Perplexity AI Over Content Scraping; Australia’s Tech Trial for Social Media Ban Receives Mixed Feedback

  3 weeks ago News

  

  Today Dot discusses the BBC's legal threat against Perplexity AI over content scraping, Australia’s social media ban tech trial, and more...

• Mediacorp’s Raj Parekh on AI Search Reshaping the Industry, Perplexity Paying Publishers, and UK Broadcasters’ Battle Against the Streaming Giants

  4 weeks ago Podcast

  

  In this episode of the MadTech Podcast, ExchangeWire editor Aimee Newell Tarín is joined by head of content John Still and Raj Parekh, head, digital sales at Mediacorp.  They discuss how AI search is reshaping the industry, looking particularly at how [...]

• The Stack: Ad Industry Shakeups and Climate Reckonings

  4 weeks ago News

  

  This week marked significant changes in the evolving relationship between advertising and climate responsibility. In today’s MadTech Daily, we discuss Google being hit in a €4.1bn Android fine battle, Microsoft considering abandoning high-stakes negotiations with OpenAI, OpenAI ending work with [...]

• Cannes Lions 2025: Recapping the Biggest Industry Moves on la Croisette 

  4 weeks ago News

  

  We look at some of the biggest announcements from Cannes Lions this year, focusing on DSP tie-ups and partnerships in the agency world.  It’s been a scorching week, the sun shining down and the thermometers hitting 30° – and that’s just in [...]

• Aceex Launches New Blog Series Featuring Ad Tech Privacy Insights from CPDP 2025

  4 weeks ago News

  

  The Aceex team announced the launch of a new editorial series on its blog offering exclusive event reports, data-driven analysis, and expert perspectives from conferences shaping the digital advertising industry. The debut post focuses on CPDP 2025 in Brussels, a [...]

• impact.com Announces 2025 UK Partnerships Experience Event, iPX London 2025

  4 weeks ago News

  

  impact.com, the world’s leading partnership management platform, has released details of the UK edition of its Partnerships Experience event (iPX), taking place on 25th June in London. The event brings together brands, influencers, publishers, and advocates to discuss the key trends [...]

• impact.com Announces Continued Growth in Q1 2025

  4 weeks ago News

  

  impact.com, the world’s leading commerce partnership management platform, announced its strong performance during the first quarter of 2025, driven by growing recognition across the advertising industry that partner-led marketing is an essential part of a holistic marketing strategy for brands [...]

• Tappx Reaffirms its Leadership in Sustainability by Furthering Its Path Towards Zero Emissions by 2030

  4 weeks ago News

  

  Tappx, the leading ad tech company offering technology for in-app, web, and CTV digital advertising, has disclosed its carbon footprint results for 2024, thus strengthening its transparent commitment to sustainability and the progressive decarbonisation of its operations. With this initiative, [...]

• HBAgency Becomes an Approved Vendor in IAB Europe’s Transparency & Consent Framework (TCF) v2.2

  4 weeks ago News

  

  HBAgency, an independent digital advertising company working with publishers across Europe and worldwide, has been officially approved as a registered vendor under IAB Europe’s Transparency and Consent Framework (TCF) v2.2. HBAgency provides monetisation and programmatic solutions to a growing network of [...]