In this episode of the MadTech Podcast, ExchangeWire editor Aimee Newell Tarín is joined by head of content John Still and Raj Parekh, head, digital sales at Mediacorp. 

They discuss how AI search is reshaping the industry, looking particularly at how it's affecting publishers; in the same vein, they look at Perplexity AI's programme for publishers. They also examine UK broadcasters' battle against the streaming giants. 

To hear more from Raj, join us at ATS Singapore - final tickets available now.

Advertisers blaze new trails as Google's search changes reshape the industry (eMarketer) 

As Google's search evolves and consumers turn to other platforms, the SEO playbook defined by link building and keyword optimisation is losing relevance. Legacy SEO tactics – such as link building or keyword stuffing – will likely diminish in effectiveness, as Google prioritises content which demonstrates topical authority, expertise, and value to the end user.

Perplexity Gives Money To Publishers (Forbes)

Perplexity's programme for publishers is designed to promote collective success and to equip publishers with new technology to engage their audiences. A spokesperson said that because of AI, they’re able to find the most accurate relevant information for the user, and attribute that revenue according to that query, and to the publishers cited. 

UK broadcasters hail rare win over Netflix in battle for streaming ads (The Guardian) 

Research indicates that households watching ad-supported content consume up to 40% less, providing traditional broadcasters with an opportunity to retain market share. While US-based platforms such as Netflix have reignited growth and improved advertiser interest, concerns remain about limited viewer engagement and high costs. UK broadcasters are leveraging these challenges to claim an edge, but industry experts warn that the advantage may be short-lived as streaming giants refine their advertising strategies.