Latest Stories

• The Importance of Confidence in an Unpredictable World

  2 months ago News

  

  Alex Lamaro-McCrindle, digital lead at Miroma Founders Network, looks at how agencies can help clients build confidence in decision-making.

• The Stack: Streaming Shake-Up

  2 months ago News

  

  This week, streaming platforms explored new frontiers, and major deals signalled shifting power dynamics across the entertainment industry. In today’s MadTech Daily, we cover Tubi pioneering a ChatGPT-native app launch, Microsoft and Publicis deepening their partnership on agentic marketing, and [...]

• Scaling Success: How AI is Reshaping Publisher Deals

  2 months ago News

  

  Peter Mason, illuma CEO, looks at how AI is reshaping publisher deals. He expands on how advertisers can find new audiences at scale, contextual AI, and the future of deal-making. As 2026 planning cycles accelerate, one pressure point remains front [...]

• Digest: CMO and Execs Exit The Trade Desk; BBC Studios Launches Airline Streaming; Tesco Media Introduces Premium Video Ads

  2 months ago News

  

  In today’s Digest we discuss a leadership shakeup at The Trade Desk as its CMO and other executives depart, BBC Studios rolling out an airline streaming platform, and Tesco Media pushing into video ads to blend storytelling with shoppable moments.

• Silverpush's Paul Briggs on Navigating YouTube and Using Contextual to Regain Visibility and Control

  2 months ago News

  

  Paul Briggs, managing director EMEA at contextual intelligence platform Silverpush, takes a dive into contextual. He expands on why video is the funnel, how advertisers can navigate complex user journeys on YouTube, and how brands can use contextual solutions to [...]

• Happydemics' Baptiste Graffin on Brand Building, Brand Lift, and Performance

  2 months ago Podcast

  

  Happydemics' Baptiste Graffin joins ExchangeWire CEO Rachel Smith to discuss brand building, brand lift, and performance in APAC.

• When Ad Tech Sprinkles Fairy Dust…

  2 months ago News

  

  Shirley is back, and this week's column looks at why sometimes special ingredients are there to drive the narrative, not the performance...

• Digest: Publicis Acquires 160/90 to Expand Sports Marketing; Universal Music Gets €55bn Takeover Bid; Netflix Launches Kids Gaming App

  2 months ago News

  

  In today’s Digest we cover Publicis acquiring 160/90 to expand its sports marketing capabilities and Ackman targeting €55bn takeover of Universal Music Group in bid to unlock value.We also look at Netflix launching a kids gaming app while an Italian [...]

• Digest: OpenAI Buys TBPN; CNN International Commercial Builds Agentic Infrastructure; SpaceX To Mandate Grok in IPO?

  2 months ago News

  

  In today's Digest, we look at OpenAI's purchase of TBPN: Elon Musk's alleged attempts to make banks associated with the SpaceX IPO subscribe to Grok, and the growing 'passive' approach to social media

• AI Agents are Becoming the Fourth Place of Commerce and OOH is Shaping their Choices

  2 months ago News

  

  Jennie Roper, Head of Intelligence at WPP Media OOH, explores the importance of AI agents in commerce. She expands on why visibility matters in an AI ranked world, and how OOH is shaping the signals that AI relies on. Not [...]