Latest Stories

• Netflix Beats Analyst Predictions & Stock Price Soars

  9 years ago News

  

  Yesterday, (19 January) video streaming company Netflix reported Q4 2015 earnings that exceeded analysts' expectations. In the first of our 2016 earnings reports, we examine the financial highs and lows and explore what the future might look like for Netflix. Financial Highlights – [...]

• Second-Party Data: Not Second Rate

  9 years ago News

  

  Over the last year, first-party data has often taken centre stage in marketing strategy meetings. Second-party data has been somewhat hidden in the shadow of its cousin, first-party data, until now. ExchangeWire spoke exclusively to Steve Ustaris, CMO at ownerIQ (pictured [...]

• Markup DSP Model Detrimental to China Ad Market

  9 years ago News

  

  Evolved out of traditional ad networks, most DSPs in China currently operate on a 'markup model' that is proving harmful to both advertisers and publishers. This typically involves low-tier inventory bought in bulk at low CPMs, and later sold to [...]

• Brazil Debates New Ad Tech Regulation; Chile’s 4G More Than Doubles 

  9 years ago News

  

  This week’s LATAM RoundUp brings the story of a local investigation of online crime in Brazil, which could generate a new regulation for ad tech as it seeks to punish companies involved in ad trading in illegal webpages; mobile numbers [...]

• Now & Next: The Missed Opportunity for SDKs

  9 years ago News

  

  Now & Next is a feature written by the ExchangeWire Research team. Every three weeks, we review the latest research, provide impartial insight and analysis of current trends and provide predictions for the future of advertising and marketing technology. This [...]

• Publicis Eyes Majority Stake in Cheil; DoubleClick Goes Programmatic Guaranteed

  9 years ago News

  

  ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Publicis wants a piece of Cheil; Google's DoubleClick starts Programmatic Guaranteed; Flashtalking acquires Encore; MediaMath Launches Helix; and Series A funding for startup [...]

• Internet Marketing Remains a Safe Bet During Economic Uncertainty

  9 years ago News

  

  Released yesterday (14, January), the Q4 2015 IPA Bellwether Report showed that UK marketing budgets went up marginally in Q4 2015. Despite this marginal increase, growth has now been sustained for 13 successive quarters, and marketers’ budget plans for 2016/2017 are positive. ExchangeWire spoke exclusively to Bill [...]

• 50% Using Programmatic to Buy Mobile; 39% Believe Skill Shortage is Holding Back Growth

  9 years ago News

  

  ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: 50% using programmatic to buy mobile; 39% believe skill shortage [...]

• VideoAmp to Expand Internationally with USD$15m Investment

  9 years ago News

  

  Today, consumers bounce from screen to screen, publisher to publisher, and advertisers are on a mission to try to keep up. Many cross-screen technology companies have emerged over the last few years, each offering solutions for advertisers to manage their [...]

• Malaysians Want Fast Mobile Video; AU to Spend AUD$28m on Ads Promoting Innovation Agenda

  9 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Malaysians want fast, quality mobile video; AU to spend AUD$28m on ads promoting Innovation Agenda; SpotX hires [...]