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APAC Ad Tech Too Focused on Last Click
Ad tech vendors in the Asia-Pacific region are way too obsessed with the last click and are ignoring more meaningful interactions with consumers. More importantly, last-click attribution is not in line with key business metrics, according to Ann Reilly and [...]
The Evolution of the CMO
Marketing and technology complement rather than contradict each other, at least when it comes to the role of the CMO. In this piece, Chris Le May (pictured below), SVP & MD, Europe and emerging markets, DataXu, takes a look at the changing [...]
Brazil’s Ecommerce Grows By 26% on Christmas; Local Authorities Concerned About Fraud
In the first Monday of 2016, we bring the LATAM Roundup to you with an overview of the digital sales in Brazil during Christmas; fraud and piracy’s impact in the local market; and a recap of programmatic media’s numbers in [...]
Industry Thought Leaders Share Predictions for 2016
The online advertising industry evolves at a rapid pace, driven by changes in consumer behaviour and advancements in technology. ExchangeWire spoke to several senior marketing professionals from leading ad tech companies about their expectations for 2016, we’ve summarised their prediction [...]
Asean Mobile Video Marketers Must Stop Repurposing TV Ads
Fuelled by increasing mobile adoption, mobile video ads have grown in prominence across Southeast Asian markets and advertisers in the region are eager to tap into this captive audience. However, brands currently resort to repurposing creatives developed for TV and [...]
What Do Ad Techs Expect For 2016 in Brazil and Latin America?
In 2015’s last LATAM RoundUp we bring what some of the leaders of the ad tech scenario in Brazil and Latin America are expecting next year. We heard them about their main achievements in 2015 and what they forecast as the [...]
APAC Search Ad Spend Up 13%; India & China Fastest Growing Ad Markets
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: APAC search ad spend up 13%; India and China fastest growing ad markets; Facebook launches immersive mobile [...]
APAC Mobile Marketers Must See Beyond App Development
Mobile marketing is more than just about building apps to accompany campaigns, and advertisers need to start thinking about alternative ways to reach their audience. Rohit Dadwal, Asia-Pacific managing director for Mobile Marketing Association (MMA), is urging brands in the [...]
Why the Existential Crisis of Ad Tech is Overblown
This is not a prediction piece. It is not even a listicle of half-baked predictions – cleverly disguised as a post – based on either some patchy M&A conversations I overheard in a bar, or my 'expert' insight. I am not [...]
It’s Time to Call a Truce Between Mad Men & Math Men
The advertising industry’s Mad Men (the creatives) and Math Men (the technologists) still can’t agree on one crucial question: are technology and data destroying the creative process? Advertising wouldn’t be effective without the creative ideas that power it and embed [...]
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