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  • Monetising Free Apps

    News

    In this piece, David Diaz, vice president of developer relations at Fyber discusses what app publishers look for in an ad mediation provider and how to monetise free apps.  Ad mediation has become an increasingly popular service among app publishers over the [...]

  • How Programmatic TV is Changing Ad Currency

    News

    Programmatic TV promises the automation of TV ad buying and a data-driven approach to TV campaign planning. The latter will help marketers optimise their cross-media campaigns in the new shape of engagement metrics – and ultimately drive sales, argues Andreas [...]

  • Brazilian Congressman Fights Programmatic Trading; IAB Brazil Wants to Learn With the British

    News

    In this week’s LATAM RoundUp brings a strong statement by Sandro Alex, congressman in Brazil, who claims that programmatic media supports cybercrime; the Brazilian delegates' visit to London aiming to learn with the British digital market; Tremor Video launches operations [...]

  • More Dots, More Problems

    News

    In this piece, Caroline Ingman, brand manager, EU, Specific Media (pictured) discusses how marketers are faced with more and more data points (dots) and how to solve the problem of connecting the dots to gain meaningful insights from marketing activities. In [...]

  • Google Unveils Accelerated Mobile Pages; EU Annuls 'Safe Harbour' Agreement With the US

    News

    ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Google speeds up mobile pages; EU Court of Justice rules on Safe Harbour; and Apple waves through first ad blocker that works [...]

  • Ad Tech World Not Progressing Fast Enough on Mobile

    News

    For one veteran of the mobile enterprise software industry, the ad tech world simply is not moving fast enough and remains bogged down by ineffective ad serving and management technology. Matthew Talbot, senior vice president for BlackBerry Messenger (BBM), says he [...]

  • UK Ad Revenues Rise 27.5% Despite Ad Blocking; 65% of Publishers See Ad Blocking As a Threat

    News

    ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, ExchangeWire, head of research and analysis. In this week’s edition: UK Ad Revenues Rise 27.5%, despite ad blocking; 65% of [...]

  • TubeMogul Rolls Out Integrated Digital Ad Ratings in SEA; StarHub Launches TV Audience Metrics

    News

    In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: TubeMogul rolls out integrated Digital Ad Ratings in SEA; StarHub launches TV audience metrics; Vietnam wants functional [...]

  • The Open Exchange Market Needs More Trust & Transparency

    News

    Something has to change in the open exchange market, argues Irfon Watkins, CEO of Coull. Fraud, lack of transparency and the increasing popularity of private marketplaces are the main problems assailing open exchanges. But with a proactive approach, today's exchanges [...]

  • Brazil Leads Social Media in LATAM; Nielsen to Offer Age & Gender Segmentation

    News

    This week’s LATAM RoundUp brings MediaMath’s announcement about Globo.com’s private marketplace; a new partnership between Nielsen and Integral Ad Science that will allow new viewability metrics about age and gender; the launch of the first Latin American publisher co-op, social [...]

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