Latest Stories

• Programmatic Revenue Sees 119% Growth in Q2; 79% of Consumers Prefer Video Advertising

  10 years ago News

  

  ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, ExchangeWire, head of research and analysis. In this week’s edition: Programmatic revenue up 119% in Q2; 79% of consumers prefer [...]

• Are Retailers Addicted to AdSense Revenue?

  10 years ago News

  

  Many of the UK’s leading retailers are knowingly cannibalising their revenue potential because they are addicted to the ‘safe’ revenue from AdSense. Online retailers make money by selling products to online consumers. However, many retailers have, perhaps unwittingly, diversified from their [...]

• Almost As Many SEA Users Click Mobile Ads by Mistake As By Interest; China Uncertainty Affects APAC Ad Spend Forecast

  10 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Almost as many SEA users click mobile ads by mistake as by in interest; China uncertainty pulls [...]

• APAC Takes Small Steps Towards Native Ads As Traditional Banners Lose Effectiveness

  10 years ago News

  

  With traditional banners losing effectiveness, native ads may be the next answer for marketers to better reach their audience and for publishers to monetise their inventory. In this industry byliner, PubNative's Asia-Pacific director of business development Don Kim discusses the [...]

• Putting the Block on Ad Blocking

  10 years ago News

  

  In a recent ExchangeWire Research Roundup we reported that in 2015, global ad blocking will result in a record loss of £14bn in revenue. In this piece, Ian Monaghan, director of EMEA operations at TubeMogul (pictured) discusses exclusively with ExchangeWire how [...]

• Header Bidding – Another Nail in the Second-Price Coffin

  10 years ago News

  

  With the rise in popularity of header bidding as a mechanism for publishers looking to increase yield, AppNexus' SVP of publisher strategy, Tom Shields, outlines his thoughts on this potential shift for the industry.  Auction dynamics are not exactly cocktail party conversation (unless [...]

• Meeting Brands’ Expectations for Viewability in Programmatic Mobile

  10 years ago News

  

  In our latest column from the IAB's Display Trading Council, Paul Gubbins, head of programmatic, EMEA at Millennial Media explains the complexity of the challenge in measuring viewability on mobile and the collaborative efforts happening within the industry to address [...]

• WPP Group Acquires Brazilian Programmatic Agency; 'Class C' Avoiding Mobile Broadband

  10 years ago News

  

  This week’s LATAM RoundUp brings the latest information of the WPP Group buyout in Brazil with the acquisition of Jüssi; Class C mobile broadband data; Buscapé’s new CEO; and the exclusive piece by Edmardo Galli, general manager LATAM, IgnitionOne, about [...]

• AppNexus Partners with Schibsted As Supply Turf War Begins; News Corps Buys Unruly

  10 years ago News

  

  ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: AppNexus and Schibsted partner up in full stack publisher deal; StickyADS reaches for North America; News Corp goes after video ad views; [...]

• We Want Your Input! Equinix Clean Inventory Ecosystem Survey

  10 years ago News

  

  ExchangeWire Research has partnered with Equinix to investigate marketers’ and publishers' perceptions of ad fraud in different markets. The research aims to investigate the perceived levels of fraud in the marketing industry, and the extent to which marketers will go [...]