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  • Ecommerce as a Media Channel

    News

    It is vital marketers are able to reach their audiences effectively in order to minimise wasted ad spend and boost conversion rates. In this piece, Ben Cooper, managing director, Europe at HookLogic (pictured) discusses how the consumer shopping journey has ceased to [...]

  • Programmatic Video Sees 240% Growth; 50% of Digital Executives Believe IAB Viewability Standards Are Inadequate

    News

    ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, ExchangeWire, head of research and analysis. In this week’s edition: Programmatic video sees 240% growth; 50% of digital executives believe [...]

  • China Ad Spend Slows, But Still Growing Faster Than Global; WPP's Wunderman & Bienalto Merge in Australia

    News

    In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: China ad spend slows, but still growing faster than global; WPP's Wunderman & Bienalto merge in Australia; [...]

  • APAC Marketers Turn to Mobile Data to Understand Audience

    News

    With consumers generating more data than ever before, particularly through mobile devices, more marketers in Asia-Pacific are tapping big data analytics to improve attribution and create a better audience experience. Shobhit Shukla, chief revenue officer of location-based data analytics provider, [...]

  • ATS London: Seeking the Truth in Data

    News

    Earlier this week, at ATS London, AppNexus created a stir within the digital advertising industry when Catherine Williams, chief data scientist (pictured) shared results of their ongoing Inventory Quality (IQ) initiative. Through a combination of aggressive policy enforcement and sophisticated [...]

  • Location Data & Measurement Hold the Key to Mobile ROI

    News

    The IAB states that £1 in every £5 spent on digital advertising is allocated towards mobile; but it’s still not matching consumer engagement on this channel. According to the IAB, the average Briton now spends one in six of their [...]

  • Brands Need to Move Beyond Blacklists & Whitelists

    News

    Brand safety is more important to advertisers than ever before, and damage to brand reputation has been identified as the number one risk for businesses across the globe. In this piece, Giovanni Strocchi, CEO, ADmantX, discusses how brands can move beyond [...]

  • Navegg Debuts in Europe; Instagram Sells Inventory in Brazil

    News

    This week’s RoundUp brings the following stories: Brazilian DMP Navegg starts European operations in Portugal, Spain, and Italy; Instagram finishes pilot project to sell its inventory in Brazil; IAB Brazil launches training course on programmatic media.

  • How Can Marketers Take Geolocation Further?

    News

    In today's guest piece, Ken Parnham, general manager Europe for location intelligence platform Near, discusses how marketers are now able to identify a consumer’s location to deliver relevant and contextualised content in real time – a game changer for marketers. Research by mobileSQUARED [...]

  • 'Ad Tech Personality of the Year' Shortlist Announced

    News

    With ATS London (now sold-out) just a matter of days away, we are announcing our short list for our first 'Ad Tech Personality of the Year' award. This prestigious prize will be awarded at the end of our sixth ATS London, [...]

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