×

Latest Stories

  • Addressing the Mobile Mind Shift

    News

    A real change is at hand when it comes to understanding mobile audiences, and we’re only really beginning to understand the effect that mobile devices are having on consumer buying habits. This is what Forrester recently named “The Mobile Mind [...]

  • Philips Start Selling Smart TV Inventory; DynAdmic Launches Social Media in Pre-roll Campaigns

    News

    This week, the LATAM Roundup brings news about programmatic video — Philips launches Smart TV inventory trading in Brazil and DynAdmic rolls out their social media integration in pre-roll video campaigns. Moreover, in Edvaldo Acir, general manager, Rocket Fuel, analyses [...]

  • Fyber Going Big in Mobile Ad Tech; IAB in Final Push to Transition Publishers From Flash to HTML5

    News

    ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Fyber earmarks capital for expansion; WPP hauls £596 in pre-tax profits; Adform and Adsquare team up; IAB supports HTML5 transition with new initiatives; [...]

  • Deciphering the Infinite Iterations of the Consumer Journey

    News

    The consumer journey is no longer a single pathway from awareness through consideration to conversion. In this piece, Ben Sidebottom, director, solution architecture, Visual IQ (pictured) discusses how modern-day consumers draw information about brands from a greater number of sources than ever before, [...]

  • SEA Mobile Video Programmatic Climbs 20%; Outbrain & OMD Ink Partnership in Australia

    News

    In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: SEA mobile video programmatic climbs 20%; Outbrain & OMD ink partnership in Australia; India's Komli spins out [...]

  • Asian Marketers Not Getting Right Support from Industry

    News

    An insufficient ad budget for a vast region, inadequate support from industry players, and a media buying system that has yet to resolve key issues its predecessor also had failed to address. These are the main challenges facing Starwood Hotels [...]

  • New Fraud Figures Revealed & Millennial ad-Engagement Uncovered

    News

    ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, ExchangeWire, head of research and analysis. In this week’s edition: £277m wasted on fraudulent ads; coupons used by 9 in [...]

  • Do Ad Servers Still Have a Place in Programmatic?

    News

    Ad servers for publishers are a basic ingredient in digital advertising, but with significant advances in the online marketing ecosystem – including the rise of programmatic – some are questioning whether they are still relevant to today’s digital marketers. In [...]

  • In It Together: Publishers & Buyers

    News

    We are living in the golden age of digital, where most people are spending a good portion of their lives being plugged into more than one device. This demand for 24/7 connectivity has seen the online advertising landscape evolve rapidly [...]

  • Industry Leaders in Brazil Speak About Programmatic; Mobile Inventory in Brazil Decreases

    News

    This week’s LATAM Roundup brings the quotes of Latin American executives during last Thursday's IAB Brazil Ad Tech & Data; a more conservative view about the Latin American market; and finally an overview about video inventory, according to the latest [...]

Older Entries
Newer Entries