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ExchangeWire European Weekly Round-Up
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. And in this week’s edition: Publicis leverages Adobe's marketing cloud; ATS London insights; Videology's European survey and Microsoft in talks for buy Swedish gaming firm. Publicis & [...]
‘The Only Way To Combat Ad Fraud Is With Real-Time Transparency’
Scott Meyer, Ghostery, CEO, discusses details of a recent joint study it conducted with IPONWEB discovering that up to 40% of ads delivered in May were “suspicious”, and compares the ad tech industry to the treacherous streets of Baltimore in [...]
Adobe & Publicis Ink Landmark Deal To Move Beyond Last-Click
Earlier this week at ExchangeWire's ATS London, enterprise players were invited on stage to explain just how they could affect the ad tech space, and today (10 September) Adode went some way to answering the question with news of its [...]
Weather Channel Launches Weather-FX Off-Property
The notoriously unpredictable British summer time may be drawing to a close, and even throwing up the occasional 'Indian summer's day' as September takes hold. But ad tech firms are increasingly offering brands the means to advertise their wares based [...]
Getting To The Programmatic Promised Land
In the same week as ATS London saw presenters and panelists debate the merits of open and closed ad ecosystems, Noel Penzer, AOL, managing director, UK, argues the case for a 'alignment' in a world wherer consumers' media consumption habits [...]
ATS London 2014: Increased Transparency Required
This morning saw the opening of ATS London 2014 where increased transparency was universally identified as a key requirement if programmatic advertising is to become the dominant means for brands to underpin their marketing strategies by panelists and presenters. Brian O'Kelley, [...]
The Empire Strikes Back: Assessing Big TV's Move Into Ad Tech
Ahead of moderating a panel on 'Programmatic Video – Entering The Era of Brand Response', Vincent Flood, Video Ad News, editor, sets the scene on major broadcasters' nascent moves into the programmatic video space. One of the more interesting trends for 2014 so [...]
Exclusive ATS London Content
The chatter about ATS London 2014 is heating up as we’re careering towards Monday, 8 September. As a taster of what to expect on the day, ExchangeWire has published some content on the official ATS London app. The app - available [...]
Opening Up The Programmatic Native Opportunity To Buyers
Ajay Daved, PowerLinks Media, head of demand and revenue, explains how two of the hottest trends in digital advertising (native and programmatic) are helping to achieve standards in order to realise one of the biggest opportunities for advertisers in the current [...]
ExchangeWire European Weekly Round-Up
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. And in this week’s edition: Brands get wise to programmatic ways; The 'F-word' raises its ugly head again; RTL goes full-steam into programmatic with closure of [...]
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