Latest Stories

• 'Mobilising Money in Mobile', by Tom Barnett, Founder of Switch Concepts

  12 years ago News

  

  Habits evolve and technologies progress - but it appears the core challenges of business rarely change. It was not so long ago that I remember buying a cassette tape from Toys 'R Us for my Sinclair Spectrum 48k (yes, that [...]

• Jesh Sukhwani, Managing Director, Xaxis China Discusses Rolling Out Their Solution in the Region

  12 years ago News

  

  Why is Xaxis rolling out its solution in the Chinese market? We have been planning our China launch for quite some time now. Part of that planning included in-depth conversations with our GroupM agencies and clients. These conversations made clear that [...]

• Effective Measure's James Robertson Discusses The Adoption Of Digital Measurement In The APAC Region & The Company's Evolving Solution

  12 years ago News

  

  James Robertson, Founder & Senior VP Market Development at Effective Measure International. Here he gives some insight into adoption of digital measurement in the region, its effect on the digital space and the role played by Effective Measure. The pace of [...]

• 'In-App Ads: New Realities & Maximised Profits', by Adam Jablonski, CEO of Epom

  12 years ago News

  

  Ads Get into Apps, In-App Ads Get to the Top It probably wouldn’t be an exaggeration to say that the modern user is almost 100% mobile, regarding both private time and work routine. Due to the fast pace of our lives, [...]

• Julien Gardes Discusses The Data-Driven Ad Market In France And Rubicon's Relationship With La Place Media

  13 years ago News

  

  This year's ATS Paris was ExchangeWire's biggest event yet in France. The data-driven ad market is growing fast, and is leading the way in innovation compared to the other two big markets in Europe. Over the past twelve months we [...]

• Moving Beyond Differentiation: Why Diversification Can Evolve The Agency Economic Model

  13 years ago News

  

  The agency model has been getting a kicking in the trade press (US mostly) of late. People who have never worked in an agency have been writing derisory reports concerning flailing business models, stunted innovation and even at times media [...]

• 'The Future’s Bright, The Future’s ‘Kombinowac’', by Stephan van den Bremer, European MD & Mirek Wasowicz, Sales Director, Central & Eastern Europe, IgnitionOne

  13 years ago News

  

  Poland and indeed the rest of the CEE market is about to erupt when it comes to the future state of data-driven ad buying. Engineering prowess has reigned in the region for some time and the likes of Warsaw are [...]

• 'The Future of Personalised Advertising Lies in Giving Marketers Control & Transparency', by Sam Barnett, CEO & Founder, Struq

  13 years ago News

  

  To date, behavioural retargeting companies have required marketers to play by their rules and operate within their restrictive templates (and I mean more than just their ad creatives). This just won’t cut it anymore. A ‘one size fits all’ approach, [...]

• Is it Time For Ad Tech to Abandon its Low Margin Tech Business and Embrace the Media Opportunity?

  13 years ago News

  

  There is a growing feeling in the industry that the ad tech space is about to hit choppy waters. Follow on rounds are not forthcoming - and the exit strategy is not as clear as it was some 12-24 months [...]

• 'It’s Time for an Ad Break: a Vote for Ad Pods', by Georgia Underhill, European Operations Director, Videology

  13 years ago News

  

  In July 2012, the IAB released the latest update to its VAST specification for the serving of video ads; VAST 3.0. Some of the new releases included upgraded functionality and improved reporting. It also included a standard for new ad [...]