Latest Stories

• Displayce, the First DSP DOOH to Integrate Echo Analytics' Global Point of Interest Library

  11 months ago News

  

  Displayce, the leading European programmatic platform for digital out-of-home (DOOH) advertising, announces a strategic partnership with Echo Analytics, a pioneer in geospatial data solutions. Displayce became the first DOOH DSP to integrate Echo Analytics' premium library of points of interest [...]

• Cognitiv Partners with Adform to Offer ContextGPT™ to European Advertisers for the First Time

  11 months ago News

  

  Cognitiv, the leading provider of deep learning AI for marketers, today (June 17th, 2024) announced an exclusive partnership with Adform, the most powerful and safe media buying platform built for game changers, to exclusively provide ContextGPT™, Cognitiv’s GPT AI-based contextual [...]

• Clinch Accelerates Albertsons Media Collectives’ Expansion into CTV

  11 months ago News

  

  Clinch, the leader in dynamic ad serving and personalisation and creator of Flight Control, the Omnichannel Campaign Activation Platform, announced that the company will be the omnichannel ad server and DCO partner powering Albertsons Media Collective’s expansion into Connected TV [...]

• GumGum & ShowHeroes Announce Exclusive Global Partnership Focused on US Market

  11 months ago News

  

  GumGum, a leading contextual-first, global digital advertising platform, and ShowHeroes, a global leader in contextual online video and CTV advertising, have announced an exclusive global partnership, with a special focus on the US market. Starting today (June 17th, 2024) in North [...]

• Tappx Reduced GHG Emissions by 33% in 2023 & Maintains its Commitment to Carbon Footprint Neutrality

  11 months ago News

  

  Tappx, the leading ad tech company offering technology for in-app, web, and CTV digital advertising, has announced the first results of its ambitious sustainability programme which focuses on decarbonising its operations. This initiative has been a relevant step forward in [...]

• Spotify Introduces In-House Creative Agency; Pinterest Launches Ad Labs; ANA Spins Off Cross-Media Measurement Solution Division 

  11 months ago News

  

  On today’s news digest: Spotify Introduces In-House Creative Agency; Pinterest Launches Ad Labs; ANA Spins Off Cross-Media Measurement Solution Division  Stepping up its offering for marketers, Spotify has launched an in-house creative agency, Spotify Creative Lab. The streamer intends to encourage [...]

• Teads Unveils Creative Consortium Built to Incubate Innovation to Bolster Results for Advertisers

  11 months ago News

  

  Teads, the global media platform, today (June 14th, 2024) announced the formation of a Creative Consortium, a suite of new omnichannel partnerships to further enhance exceptional creative services and maximise campaign results for advertisers.  The new offerings extend Teads’ ability to [...]

• 59A Launches Unified Shopper Media & the 59A Shopper Index

  11 months ago News

  

  59A, a technology business that creates and deploys custom algorithms to deliver advantage to brands within media planning and buying, is launching Unified Shopper Media - a revolutionary new approach to shopper media. Unified Shopper Media promises to transform how brands [...]

• ADZ Strategies’ Alessandro De Zanche on Calls to Ban Fossil Fuel Ads, AI Regulation and TikTok’s Election Protection Measures  

  11 months ago Podcast

  

  In this MadTech Podcast episode, Aimee Newell Tarín is joined by Mat Broughton and Alessandro De Zanche, independent monetisation consultant at ADZ Strategies, to get into the latest going on in ad tech.  They discuss the UN secretary general’s calls to [...]

• The Stack: Ad Networks on the Rise; UK Ad Spend to Grow 4.9% 

  11 months ago News

  

  This week on The Stack: Ad Networks on the Rise; UK Ad Spend to Grow 4.9%; The Latest News in Today’s MadTech Daily Podcast  Ad networks, more and more by the week: firstly, Google announced the launch of Google TV network [...]