Latest Stories

• Pixalate Introduces Supply Chain Object Post-Bid Verification & Pre-Bid Blocking Technology

  11 months ago News

  

  Pixalate, the global market-leading ad fraud protection, privacy, and compliance analytics platform, has launched a new Supply Chain Object (SCO) audit and verification tool. The tool helps buyers prevent wasted ad spend and rectify problems that persist in complex and [...]

• Footballco's James Lamon on Euro 2024 and the Power of Football for Brands

  11 months ago Podcast

  

  Footballco's EVP of content and operations joins the pod to discuss Euro 2024, and how engaged fanbases make football an ideal home for smart brand activations. Euro 2024 is almost upon us. The tournament is set to be one of the [...]

• “Winner Stays”, Featuring Ronaldo & Neymar, Tops List of the Most Exciting Nike Football Ads of All Time

  11 months ago News

  

  World Cup 2014 ad “Winner Stays” is the most exciting Nike Football ad of all time. That’s according to new research from global creative effectiveness platform DAIVID, which ahead of EURO 2024 has used its advanced content testing platform – [...]

• Opera Elevates Ad Quality & User Safety with GeoEdge

  11 months ago News

  

  Ad quality is essential to fostering trust and maintaining the integrity of the digital advertising ecosystem. Opera, dedicated to delivering safe high-quality experiences through its advertising platform Opera Ads, announces its renewed collaboration with GeoEdge, global leader in ad security. [...]

• Fortune Media & Great Place to Work Name Clinch a 2024 Best Workplace in New York

  11 months ago News

  

  Great Place To Work® and Fortune magazine have honoured Clinch, the leader in dynamic ad serving and personalisation and creator of Flight Control, the Omnichannel Campaign Activation Platform, as one of this year’s Best Workplaces in New York.  This is Clinch’s [...]

• Equativ & Sharethrough Merge to Form One of the Largest Global Independent Ad Platforms & Marketplaces

  11 months ago News

  

  Equativ, the global independent ad tech company, announces its merger with Sharethrough, one of the top independent omnichannel ad exchanges. This union aims to establish one of the largest ad marketplaces globally, empowering advertisers, media owners, and technology partners to [...]

• Adsquare Announces Partnership with billups for Privacy-Compliant OOH Planning & Measurement

  11 months ago News

  

  Adsquare, a leading Location Intelligence Platform, has announced a new partnership with billups, a global out-of-home (OOH) managed services agency helping advertisers and agencies strengthen media performance through a patented analytics and measurement platform. This collaboration equips billups' clients and [...]

• Advertising Industry Financials H1 2024

  11 months ago News

  

  In this feature article, ExchangeWire research lead Mat Broughton delves into how public companies across the media supply chain have fared thus far in 2024, and how the landscape may evolve as we head into H2. As is fitting for [...]

• BeReal Acquired for €500m; Global Ad Spend to Rise 7.8%; Paramount and Skydance Merger Off the Table 

  11 months ago News

  

  On today’s news digest: BeReal Acquired for €500m; Global Ad Spend to Rise 7.8%; Paramount and Skydance Merger Off the Table  BeReal, the Paris-based photo sharing app which promotes authenticity on the platform, has been acquired by French video game maker, [...]

• Lumen Research Announces EMEA Partnership with IPG Mediabrands for Attention-First Advertising Solutions 

  11 months ago News

  

  Today, (June 13th, 2024) Lumen Research, the global attention technology company, announced a formal partnership with IPG Mediabrands across the EMEA region to deploy Lumen’s end-to-end, cookieless attention solutions for brands looking to drive higher performance across the funnel.  Lumen offers [...]