MINT & IULM Together in the Creation of a New Master in Digital Media Advertising
by on 31st May 2022 in News
From the collaboration between IULM University and MINT, the new executive master in digital media advertising is born. Starting next fall in the prestigious new headquarter in Rome, aimed at training professionals increasingly sought after in the labour market, able to manage advertising budgets by planning adv activities through the most advanced technological platforms currently available.
Guido Di Fraia, Vice President of Innovation & Artificial Intelligence IULM and CEO of IULM AI lab
Digital innovation and the recent pandemic have contributed to a profound change in consumer needs and values, as well as the advertising practices that accompany them. Online advertising investment is increasingly becoming a key part of every marketing and business communication strategy. Today this market is far from the traditional logic: for companies to understand all these aspects is fundamental to figure out on which media and channels to direct their investments.
"It is precisely starting from these needs" - says Guido Di Fraia, scientific director of the master, vice president of innovation and artificial intelligence IULM and CEO of IULM AI lab - "that a prestigious university attentive to the technological evolution in the field of marketing and corporate communication, has decided to develop a partnership with one of the most advanced companies on the use of technological platforms for digital adv, to create an innovative training course tailored to the real needs of companies".
Massimo Fontana, Partner & Chief Client Officer of MINT
MINT, with almost ten years of experience in the madtech sector and the proposal of an interactive and innovative advertising platform, is happy and proud to be able to contribute to the realisation of this new project in collaboration with IULM University, with the aim of teaching younger generations to understand the direction of the future of digital advertising.
"The opportunity offered to our team to teach and bring young people closer to the reality in which we believe and with which we work every day - says Massimo Fontana, partner & chief client officer of MINT, head of the team of teachers who will co-ordinate the new master - is the best formula to reiterate how artificial intelligence and process automation can significantly revolutionise the way advertisers approach adv platforms, optimising time and costs".
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