The female-led podcast focuses on topics and issues relevant to women covering such bases as leadership, career-building advice, empathy, empowerment, and more. Listen to the first two episodes of Women Lead.
Both bring many years of professional expertise as digital media experts and leaders in their fields, as well as interpersonal chemistry from their more than decade-long friendship. Madera is also notably no stranger to podcasting as the founder and host of the Torch podcast from 2020 until 2021, which has numerous episodes and outstanding ratings and reviews.
The Digital Distillery Podcast Network, a part of the ShowHeroes Group umbrella, hosts a range of podcasts centered around digital advertising and sustainability. Women Lead is the first podcast in the network to cover topics beyond digital advertising, expanding into many issues and topics women face daily in their professional and personal lives.
“Part of our Better Media pledge at ShowHeroes Group is to promote diversity, equity, and inclusion, and that requires proactivity,” says Nadia Koski. “It isn’t enough to have a blindly equal approach within our companies. Over half of all female podcast listeners say they would tune in to more podcasts if there were more that included female stories and perspectives. We need to address issues specifically relevant to women, and that’s exactly what we’re doing on Women Lead.”
“It’s a joy not only to record a podcast with a close, long-time friend but to also do something we both feel very strongly about,” says Tiana Madera. “There are unique challenges that women face in their personal lives and careers. We both find value in relaying experiences and spreading knowledge to positively influence people’s lives.”
“It’s my personal favourite show on the network. The camaraderie and friendship between Nadia and Tiana really shine through,” says Phil McDowell, The Digital Distillery Podcast Network’s Producer. “They have fun, but aren't afraid to dig into sensitive topics and share their own multitude of personal experiences and stories in real depth.”