Kevel, the API-first ad serving company, is proud to announce its partnership with Dollar General, one of America's fastest-growing retailers, to power the technology behind their retail media network. This collaboration marks a significant step in Dollar General's commitment to enhancing its digital advertising capabilities and providing more value to both advertisers and customers.

Dollar General, known for its extensive network of over 20,500 stores across 48 states, is leveraging Kevel's Retail Media Cloud™ to build a differentiated retail media network. This move allows Dollar General to capitalise on its unique position in the market and offer advertisers unparalleled access to its vast customer base.

"We're excited to partner with Kevel to take our retail media offerings to the next level," said Natalie Ong, director of DG Media Network Operations. "By utilising Kevel's flexible, API-based solution, we have enacted the basis for scalability and advancement of our retail media network while enhancing our ability to create custom ad experiences that resonate with our customers." 

The partnership enables Dollar General to:

1. Develop tailored ad products that align with its brand and customer experience.

2. Maintain full control of their first-party data. 

3. Offer advertisers advanced measurement and attribution analytics. 

4. Create seamless integrations across various digital touchpoints, including website, mobile app, and in-store displays.

James Avery, founder & CEO of Kevel, commented on the partnership: "Dollar General's decision to partner with Kevel underscores the growing trend of retailers taking control of their retail media technology. Our Retail Media Cloud™ is designed to give retailers like Dollar General the flexibility and power they need to build truly differentiated ad offerings. We're thrilled to support their journey in maximising the potential of their retail media network."

This collaboration comes at a time when the retail media landscape is rapidly evolving, with more retailers recognising the value of building in-house solutions. By choosing Kevel's API-first approach, Dollar General positions itself at the forefront of this trend, ready to adapt and innovate in response to changing market demands and advertiser needs.

Both Kevel and Dollar General are committed to driving innovation in the retail media space, focusing on creating value for advertisers while enhancing the shopping experience for customers. As this partnership develops, it promises to bring new advancements to the retail media landscape, setting new standards for what's possible in this dynamic field.

Kevel

Kevel is powering innovative, flexible ad tech infrastructure APIs that fuel its Retail Media Cloud™. This unique offering empowers multi-brand retailers to launch differentiated retail media networks that improve the shopper experience while...

More about Kevel »

Powered by PressBox