ExchangeWire's ATS Singapore returns in just over a month for its 14th anniversary in the APAC region. We take another dive into this year’s topics, from AI to incrementality. 

With ATS Singapore 2025 just around the corner, we gathered more insights from this year’s experts who will be taking to the stage to discuss the biggest issues in APAC ad tech. A summary of what to expect on the event day can be found here. 

You can read the first round of insights from panelists here, including individuals from Publicis, Yahoo, and dentsu, among others. Today we delve deeper into the topics of mastering AI, retail media, the future of publishing, and mastering incrementality, as panelists share a preview into what they will be discussing on stage.  

If you still haven’t got a ticket and want to join us on 2nd July at Singapore’s Sands Expo & Convention Centre, register here.  

Madelin Farrington, Head of Client Solutions, KINESSO APAC

Topic: Curating Smarter Ads for Better Engagement and Measurable Impact 

I'm looking forward to speaking at ATS this year on Curating Smarter Ads for Better Engagement and Measurable Impact. As the industry continues to focus on identity resolution, addressable audiences, and data-driven analytics, agencies are in a unique position to guide brand partners on the most effective strategies – while also helping them evaluate whether and how these approaches align with their long-term business goals. 

Beyond my session, I'm particularly excited about the two retail media panels. While this sector represents a rapidly growing consumer opportunity, current investment remains largely under-indexed relative to its potential. ATS is always one of my favourite times of year to connect with colleagues across the industry and markets.

Ganga Chirravuri, President, Product and Development APAC, dentsu 

Topic: Mastering AI to Shape Tomorrow’s Media Landscape

In this panel discussion we will discuss how we’re seeing agencies grapple with using AI as either a tool for efficiency or a new revenue engine, requiring a culture of constant innovation to overcome ad fatigue and drive engagement. Tech companies will need to develop scalable privacy solutions that align with brand objectives, positioning themselves as partners in creating smarter AI systems. Embracing continuous innovation and learning from failure will be essential for thriving in 2025, as AI not only optimises but overhauls marketing. The future will belong to those who are bold enough to lead this human-machine evolution and the panelists will lean on how they are doing just this and what they see for the road ahead. 

Jasela Sarin, Connectivity Director, APAC, GoCity

Topic: Mastering Incrementality: Essential Strategies for Brands to Compete

I'm excited to be discussing mastering incrementality and essential strategies brands need to stay competitive. As technology rapidly evolves, so does the way people experience the world’s most iconic destinations. Enhancing the customer journey through tools like direct access and contextually relevant promotions helps brands create more engaging and memorable experiences. Even small optimisations in how promotions and placements are executed within a brand’s own ecosystem can drive meaningful incremental revenue. This approach is especially vital in 2025, as economic uncertainty has led to more cautious travel spending. 

I'm eager to learn more about the publisher space in APAC/ AU/ India. These markets represent a significant avenue of revenue growth in the short-term future and it is key that this potential is tapped into. I am also looking forward to reconnecting with industry peers and making new connections! 

John Malone, Account Director of Advertising and Partnerships, CNN 

Topic: Shaping the Future of Publishing in a Changing Media Landscape

l will be speaking on the panel Shaping the Future of Publishing in a Changing Media Landscape, where we’ll be diving into how new technology is shaking up publishing strategies. In 2025, the way people consume content is more fragmented than ever, with digital platforms, AI-driven delivery, and shifting audience habits pushing publishers to adapt. It’s all about real-time content tweaks, stronger audience connections through first-party data, and finding fresh revenue streams like e-commerce, branded content, and subscriptions. On top of that, navigating data privacy and cross-border compliance is becoming trickier. This conversation is so important right now because staying ahead means mastering these changes, not just reacting to them. 

With every challenge there comes opportunities, so publishers must always be open to innovate and adapt. This is easier said than done. With a changing landscape and so many platforms and choices, we need multiple touch points for consumers and being open to working together with others to help achieve results. 

Elsewhere, I’m particularly excited to hear more about innovation and cross-platform audience measurement, as they are critical for publishers looking to scale efficiently in diverse markets. I’m also keen to learn how generative AI is being used to enhance content personalisation and optimise real-time audience targeting. ATS Singapore consistently brings together the brightest minds in digital media and technology, making it an ideal platform for discussing the future of publishing. This year, I’m especially looking forward to engaging with leaders who are pioneering data-driven audience strategies and innovative revenue models in response to market shifts. It’s a unique opportunity to exchange insights on embracing technology not just to survive – but to thrive in a rapidly evolving landscape. I’m eager to explore collaborative solutions that support sustainable growth across the Asia-Pacific region, where digital transformation is accelerating at an unprecedented pace.