FunCorp, the company behind the viral app iFunny and other popular entertainment apps, partnered with AppHarbr to proactively boost ad quality, eliminating disruptive ad experiences that erode user experience and derail engagement. 

With over 50 million installs and a deeply loyal Gen Z and millennial user base, FunCorp’s success hinges on seamless, frustration-free user experiences. Before the partnership, intrusive and unstable ad experiences disrupted users, impacting the app’s growth and success. Users regularly encountered long unskippable interstitials, misleading gameplay previews, fake close buttons, and multi-screen traps, causing session drops, app exits, and a surge in user complaints.

AppHarbr equips FunCorp with real-time visibility and control, automatically blocking problematic creatives pre-impression and enforcing ad quality policies across every demand source. Since integrating AppHarbr, FunCorp has seen a 25% decrease in user complaints and a 6% lift in retention. Building on this success, FunCorp also plans to expand its ad quality optimisation efforts across its full suite of apps.

“AppHarbr empowers us to uphold the standards our users expect proactively, not reactively, while driving greater efficiency across our ad quality control and deeper engagement across our user base.” -Sergei Efimov, CRO at FunCorp

Previously, internal teams relied on manual QA and limited mediation filters, lacking the speed and visibility to catch bad ads before they reached users. By cutting QA workload by 30%, the ad quality technology boosted ad monetisation workflow efficiency and freed up ad teams to focus on growth.

“Ad quality should be a growth lever, not just a reactive function. FunCorp’s results show what’s possible when publishers take control of the entire experience.” -Amnon Siev, CEO at AppHarbr

FunCorp is redefining what it means to deliver a high-quality user experience in mobile entertainment by aligning seamless, non-disruptive ad experience with engagement and growth goals. FunCorp and AppHarbr prove that elevating user experience is a direct path to monetisation success.

GeoEdge

GeoEdge offers ad quality and security solutions for Web, In-App, and CTV. It covers the entire ad experience—ad security, content, and quality to refine the user experience. Filter and replace off-brand, offensive, unwanted, or competitor ads. ...

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