Multilocal Backs the Future of Ad Tech with Strategic Investment in FirstPartyCapital
by on 12th Jun 2025 in News
Multilocal, a global technology company and pioneer in audience curation, has announced a strategic investment in FirstPartyCapital’s (FPC) start-up fund to fuel advertising innovation globally.
Established to offer a launchpad for emerging businesses in the ad tech, martech, and digital media space, the FPC fund plays an integral role in driving cutting-edge development. As part of its ongoing mission to a more efficient, transparent, and future-ready programmatic ecosystem, Multilocal’s investment aims to enable ad tech ventures that will increase the industry’s structural and commercial strength.
In addition to financial backing, Multilocal will impart its deep technical, operational, and industry expertise to FPC-backed ventures. Through shared intelligence, collaborative product alignment, and selective strategic partnerships, Multilocal aims to actively support the next generation of start-up infrastructure powering smarter digital advertising.
"This investment will allow Multilocal to continue to reshape ad tech by expanding our reach and unlocking areas of new opportunity, helping to steer the next evolution of programmatic advertising and enabling future industry leaders," comments James Leaver, CEO and co-founder of Multilocal. "We have long recognised FPC as a visionary and fellow supporter of progress. Now, the time is right for us to join its network and deliver coordinated support of next-generation solutions, especially in prime innovation hotbeds coming out of Europe."
"There is always room for digital advertising to get better and smarter, and important changes often come from bringing fresh players into the mix," comments Rich Ashton, managing partner at FPC. "We are delighted to join forces with Multilocal, which has been innovating the curation space since before it was a priority topic for marketers, giving the business highly valuable expertise for budding businesses in its European home territory. Together with Multilocal, we’ll unlock vital doors for new disruptors."
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