Axeptio & Stape Join Forces to Make Server-Side Tracking More Accessible Worldwide
by on 8th Jul 2025 in News
Today (8th July, 2025), Axeptio, a leading provider of consent management solutions in Europe and across the Americas, and Stape, a key player in server-side tracking on the global stage, are announcing a partnership to make server-side tagging more accessible to businesses worldwide.
As browser restrictions, ad blockers, and the limitations of client-side tracking make it increasingly difficult to monitor and activate audiences, server-side architecture is proving essential to restore data quality, reclaim marketing visibility, and help brands take back control of their data tech stack.
By combining a CMP designed for the real-world needs of marketers and publishers with a plug-and-play server-side infrastructure, the two companies aim to simplify the rollout of this next-generation tracking architecture.
A natural fit for high-performance, privacy-centric tracking: With Apple’s ITP, Firefox’s ETP, and growing user opt-out rates, data loss has become a daily reality for digital teams. By internalising data processing within a controlled environment — specifically, a server deployed on a secure first-party subdomain — Stape’s server-side technology allows brands to bypass browser and ad blocker restrictions. This setup also ensures Axeptio’s CMP displays correctly, enabling the proper collection of user consent while protecting the user experience.
Through this collaboration, Axeptio and Stape are introducing a joint offering that simplifies technical integration, enhances data quality, improves web performance, and maintains a compliant, respectful user journey.
Put simply, this approach allows companies to recover significantly more data while also regaining control over how, where, and under what conditions their data flows are processed.
Scaling accessible server-side tracking globally: A European collaboration: As two leading platforms in the global tech landscape, Axeptio and Stape are united by their European origins. Together, they share a common vision: making powerful technologies accessible to companies of all sizes, regardless of geography.
With teams based across Europe, Canada, and Brazil, Axeptio is now positioned as a global CMP that helps brands manage compliance and user trust across continents. Meanwhile, Stape, with teams in Spain and Poland, has quickly established itself as a go-to solution for implementing server-side tracking— offering fast deployment, intuitive tools, and pricing designed for real-world use cases.
"Thanks to this partnership, Axeptio and Stape are making responsible, high-performance data collection a reality — at a time when the rules of the game are constantly changing. Together, we’re empowering companies around the world to combine compliance, performance, and personalisation in a single, integrated solution." — Dan Murovtsev, project manager, Stape.
"At Axeptio, we believe technology should work for marketers and publishers — not against them. This partnership with Stape enables us to offer a practical, scalable answer to today’s data and compliance challenges." — Jérôme Perani, chief revenue officer, Axeptio.
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