Clinch, the Agentic AI platform for omnichannel advertising, today (16th July, 2025) announced the launch of Unlimited Ad Serving, a new SaaS commercial model built to prioritise business goals over impression counts. With a fixed monthly fee, self-service clients get unlimited ad serving across all channels through its Flight Control platform, with complete access to its industry-leading campaign orchestration capabilities and AI-enabled features, no matter the volume.

The new offering is designed to meet the needs of today’s self-serve advertisers looking to scale smarter, not spend harder, and move away from outdated CPM-based pricing models that tie technology costs to impression volume, rather than real results.

"We’re shifting the conversation from how much you serve to what you achieve," said Oz Etzioni, CEO of Clinch.

Historically, brands and agencies have faced a frustrating paradox: the more efficient their media becomes, the more they’re able to run; yet the more they run, the more they have to pay their tech partners who operate outside of media buying, and charge based on volume. In certain instances, this volume-based pricing punishes success and stifles scalability.

“This model frees self-service advertiser clients from the legacy trap where optimising media buying, and becoming more efficient, ironically ends up costing more,” added Etzioni. “As a technology partner, it’s our responsibility to work with clients to achieve their desired outcomes and goals.”

Clinch’s Unlimited Ad Serving flips the model, providing:

• Predictable, fixed pricing for SaaS – No more usage-based pricing that fluctuates based on media volume. No overages, no surprise charges.
• Unlimited ad volume and omnichannel reach (CTV, display, social, DOOH, native, audio, and more)
• Unlimited Dynamic Creative Optimisation (DCO) – Seamless personalisation and content at scale.
  

With this model, advertisers can confidently reinvest media efficiencies into greater reach and frequency without worrying about tech costs ballooning as a result.

"We built this model to support a shift from media metrics to marketing impact," continued Etzioni. "Advertisers shouldn’t be budgeting for impressions; they should be budgeting for outcomes, a game changer in driving performance."

As marketing strategies evolve and campaign complexity increases, Clinch’s Flight Control platform remains the central operating system for efficiency and performance across omnichannel campaign orchestration. To learn more, contact sales@clinch.co.

Clinch

An AI-powered technology company that brings efficiency, productivity, and intelligence to omnichannel advertising. Its platform, Flight Control, streamlines and automates workflows for all campaign stakeholders, from creative production at scale, t...

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