Nexxen Bolsters Commercial Leadership with Enterprise & Data Hires
by on 30th Jul 2025 in News
Nexxen, a global, flexible advertising technology platform with deep expertise in video and advanced TV, today (30th July, 2025) announced two key additions to its commercial leadership team, underscoring its continued investment in enterprise sales growth and data-led innovation.
Irina Katsnelson has joined as senior vice president of enterprise sales, a newly created role focused on accelerating the adoption of Nexxen’s demand-side platform (DSP) and driving new business growth. She has led high-performing sales teams for more than a decade, most recently at Viant Technology, and previously held roles at Juice Mobile, News Corp, and Evolve Media.
"Nexxen’s platform stands out in a complex landscape, and I see real potential to unlock new opportunities for brands and agencies here," said Katsnelson. "I’m looking forward to drawing on my experience across both established companies and agile teams to help shape a thoughtful, future-facing approach to client engagement and enterprise success."
Additionally, Oscar Rondon has joined Nexxen as vice president of data and measurement solutions. In this capacity, he will own the commercial strategy, growth, and end-to-end operations for Nexxen's TV Intelligence (TVI) offering, which leverages exclusive automatic content recognition (ACR) data to help advertisers plan, activate, and measure campaigns seamlessly across linear and digital channels. With nearly 20 years of leadership experience at MiQ, VideoAmp, Ampersand, and Adobe, Rondon brings a proven track record of strengthening media strategies with data.
"I've spent my career at the intersection of media, data, and technology – what's unique about Nexxen is how it weaves them into one unified solution," said Rondon. "I'm excited to partner with sales, product, and marketing to scale TVI, accelerate growth and deliver smarter, more impactful solutions for our clients."
"These new roles reflect our commitment to advancing Nexxen’s commercial strategy and delivering best-in-class offerings to both buy- and sell-side partners," said Kara Puccinelli, chief customer officer at Nexxen. "Irina and Oscar bring deep expertise, strong reputations, and proven leadership that will strengthen our go-to-market approach, expand our reach, and deepen our relationships across the ecosystem. We’re thrilled to have them onboard."
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