Bidmatic Highlighted a 39% Ad Revenue Growth for Publishers Leveraging HeroVideo
by on 5th Aug 2025 in News
Bidmatic Inc., a US-based ad tech company, announced measurable success from its AI-driven video production platform, HeroVideo, which is helping digital publishers unlock new ad revenue streams by transforming text articles into monetisable, high-engagement video content.
Initially launched in 2024, HeroVideo has quickly proven its value by enabling media outlets to boost publisher revenue by up to 39% while significantly reducing time spent on video production. The fully automated platform handles the entire content lifecycle — from video creation and formatting to ad placement and analytics — with no additional overhead or technical burden.
"We kept hearing the same thing from publishers: creating and monetising video takes too much time and effort. So we built HeroVideo — a tool that turns any article into a high-quality video in seconds, ready for YouTube Shorts, Instagram, or your own site. It’s fully automated and instantly monetised, helping publishers earn more while saving hours every week," says Ivan Liashok, CEO of Bidmatic.
Designed to meet the demands of dynamic content industries — including news, sports, finance, entertainment, and fashion — HeroVideo enables publishers to convert written articles into high-impact, native video formats in under one minute. The resulting videos are fully optimised for both traditional website integration and social platforms with vertical video format such as YouTube Shorts, Instagram Reels, and Facebook Reels, ensuring maximum reach and engagement across channels.
To support rapid scaling, Bidmatic offers 150 complimentary video generations per month, empowering publishers to significantly increase output without additional resources or production delays. What previously took days can now be accomplished in a matter of hours, streamlining editorial workflows while opening new monetisation opportunities.
The impact of HeroVideo has already been demonstrated through measurable results. One publishing partner reported a 34% improvement in overall engagement rate, highlighting the platform’s potential to drive both audience growth and revenue performance.
Critically, HeroVideo complies with IAB instream standards, ensuring that the newly generated video inventory is both premium and programmatically valuable.
One publishing client shared:
“What used to take us weeks is now done in hours — and with higher returns. HeroVideo gave us an entirely new monetisation layer while streamlining our operations.”
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