Nexxen International Ltd., a global, flexible advertising technology platform with deep expertise in data and advanced TV has announced the renewal and expansion of its long-term strategic partnership with VIDAA, the world’s fastest-growing connected TV (CTV) platform powering tens of millions of CTVs from Hisense, Toshiba, and other leading brands globally. 

Together, the companies will now focus on scaling North American TV distribution and revenue opportunities, increasing monetisation within VIDAA — supporting the expansion of in-stream ad inventory both in variety and quality — and growing the availability of automatic content recognition (ACR) data for audience targeting and measurement partnerships. 

Since launching the partnership in 2022, VIDAA has established a leadership position in key international markets — including across Europe, reinforced by a recent agreement with Vestel, and in Australia — while Nexxen has developed a robust infrastructure to ingest and integrate VIDAA’s ACR data into the Nexxen Data Platform. This data now powers advanced audience targeting, insights and measurement capabilities across the US, UK, Canada, Australia, and Germany. After years of planting the seeds for growth, this extended partnership marks a shift from building the foundation to unlocking the potential for scalable commercial value.

The updated agreement extends Nexxen’s exclusive global access to VIDAA’s ACR data and grants the company exclusive rights to monetise CTV and native display advertising on VIDAA media in North America through at least the end of 2029. This will enable Nexxen’s customers to gain exclusive access to inventory unavailable via other platforms while also unlocking unique opportunities for Nexxen’s retail and direct-to-consumer advertiser clients. Benefits related to the updated agreement are expected to take effect starting in 2026. 

After nearly a decade of focusing on developing the ultimate Smart TV platform, VIDAA has firmly established itself among the world’s leading connected TV platforms. Now, VIDAA is set to take on the US market, building upon its impressive track record of success. Trusted by over 350 brands globally, VIDAA believes its rapid growth and widespread adoption demonstrates the platform’s unparalleled quality and reliability. Through this expanded partnership, VIDAA aims to bring its innovative features and exceptional user experience to one of the most competitive markets in the world.

To further support these efforts, Nexxen is investing an additional USD$35m (£25.8m) in VIDAA, bringing its total investment to USD$60m (£44.3m), or approximately 6% of VIDAA’s outstanding shares. The increased investment is expected to benefit Nexxen’s exclusive rights and overall investment over time by driving greater ACR data scale, monetisable ad inventory and user engagement across CTVs. VIDAA will primarily use these additional funds to support retail partnerships and expand its presence across the world’s largest advertising market.

"VIDAA’s rapidly expanding distribution makes this an exciting time to deepen our relationship and begin to realise the long-term value of what we have built together. Their growing footprint, combined with our data and TV advertising technology capabilities, paves a long runway for strategic innovation and revenue growth," said Ofer Druker, chief executive officer of Nexxen. "Since the beginning we have approached this partnership as industry leaders in lockstep, with a clear vision for bringing innovative data solutions to market for Nexxen and its clients to capitalise on the opportunities provided by VIDAA’s growth. Our increased investment is intended to ensure that VIDAA and Hisense will further accelerate expansion in the largest advertising markets globally."

Guy Edri, chief executive officer of VIDAA added, "Nexxen has been a crucial partner in VIDAA's journey to becoming a leading Smart TV platform, and this new agreement marks a significant step forward in our shared success. Strengthening our collaboration, this partnership plays a key role in supporting our next phase of growth in North America, following our success across other global markets. With Nexxen’s increased investment and expertise in advertising technology, we are now better positioned than ever to deliver exceptional value to users, partners, and advertisers worldwide. Together with Nexxen, we are poised to achieve our goal of becoming the world’s largest CTV operating system."

Nexxen

Nexxen empowers advertisers, agencies, publishers, and broadcasters around the world to utilise video and Connected TV in the ways that are most meaningful to them. Comprised of a demand-side platform (DSP), supply-side platform (SSP), ad server, and...

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