Nexxen’s Curated Marketplace Enables Partners to Unlock New Value from Data for Smarter Curation
by on 1st Oct 2025 in News
Nexxen, a global, flexible advertising technology platform with deep expertise in data and advanced TV, today (1st October, 2025) announced the general availability of its Curated Marketplace solution. Curated Marketplace provides data owners, publishers, curators, and agencies with the ability to monetise data assets over Nexxen’s premium supply. These tailored deals can deliver stronger, more measurable outcomes for buyers, while driving new demand for Nexxen’s publisher partners.
With Curated Marketplace, partners can seamlessly package, activate, and monetise premium, data-driven private marketplace deals ("PMPs") in two ways: by easily onboarding their first-party data to layer on top of Nexxen’s premium supply, or by accessing a variety of differentiated data sources through Nexxen’s data management platform (“DMP”), the Nexxen Data Platform. These include exclusive audience insights from Nexxen’s proprietary audience discovery tool, Nexxen’s proprietary TV Audience targeting segments – which blend data assets inclusive of automatic content recognition ("ACR") data – and third-party data sources.
"Curated Marketplace is delivering on its goal to make curation simpler, smarter, and more impactful for every side of the ecosystem," said Tom Friedmann, VP/GM, Curated Marketplace, Nexxen. "By combining proprietary data with premium supply – and equipping partners with the tools they need to control, optimise and measure – we are helping them drive meaningful value at scale."
Key benefits of Curated Marketplace include:
- For data owners: Seamlessly integrate, package and monetise proprietary data, with advanced tools and granular reporting that turn data assets into strategic revenue drivers
- For curators: Elevate curation efforts with an easy-to-use, self-service platform that provides premium inventory at scale, fast reporting, and optimisation tools, all supported by a service- first team
- For publishers: Unlock new levels of audience reach and sales engagement, while tapping into increased advertiser demand across premium, brand-safe inventory
- For retail media and commerce networks: Onboard proprietary and third-party data to deliver precise targeting and improved performance across omnichannel supply, with less signal loss
- For buyers and agencies: Drive client value by activating proprietary and third-party data across omnichannel supply, backed by flexible onboarding and curation expertise
"Our partnership with Nexxen combines the strength of their marketplace infrastructure with the power of Multilocal’s curation intelligence engine. This enables partners to transparently plan, activate, and optimise data-driven deals across Nexxen's supply and data marketplace," said Zach Rosen, SVP, business development and partnerships, Multilocal. "This partnership enables Nexxen's publisher partners to surface their inventory as premium, high-demand, data-enhanced packages, tapping into our global ecosystem of buyers and curators for smarter monetisation at scale."
"We’re excited to partner with Nexxen to streamline supply-side curation with 33Across’s data and media activation intelligence, Glossary," said Paul Bell, president, 33Across. "Nexxen’s robust and intuitive platform coupled with Glossary’s proprietary data, media activation, and optimisation strategies gives buyers greater efficiency, impact, and campaign performance."
"Transparent and straightforward curation is key to maintaining reach and relevance," said Ali Mack, vice president of ad tech, Experian Marketing Services. "Nexxen’s Curated Marketplace makes it easy to utilise Audigent’s first-party audiences and Experian’s syndicated audiences with premium inventory, enabling advertisers and publishers to move from testing to outcomes faster. It’s a practical step forward for the ecosystem and a clear path to better results."
Nexxen
CurationDataMarketingMonetisation
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