Picnic, the leader in Inventory Intelligence dedicated to driving a higher-quality ad-funded web, has announced a new partnership with Happydemics, a global, cross-channel brand lift solution. This collaboration will provide clients with brand lift studies that demonstrate the measurable impact of running campaigns on premium inventory curated through Picnic's PIQ data platform.

As advertising budgets face increasing scrutiny, proving the effectiveness of campaigns beyond surface-level metrics has never been more important. Traditional metrics such as CTR and viewability only show if an ad has been clicked on or seen, rather than if an ad has influenced intent by increasing brand lift. 

"Advertisers are increasingly asking for proof that high-quality inventory works," explains Richard Ottoy, VP of sales at Picnic. "Our partnership with Happydemics gives us the ability to show exactly that: when you use PIQ to curate high-quality environments, you don’t just improve the ad experience, you see a tangible lift in brand outcomes. It’s the clearest way to demonstrate that not all impressions are created equal and that investing in quality delivers real business impact."

By integrating Happydemics’ brand lift measurement technology with PIQ-powered campaigns, clients can now quantify how quality environments influence brand lift and consideration. This partnership gives agencies and advertisers an evidence-based framework to move beyond impression-level success measures.

Michael Isaacs-Olaye, managing director UK at Happydemics, adds: "I'm excited to partner with Picnic, a leading force that provides actionable data in the ad tech space. As Happydemics continues to build momentum in the UK market, collaborating with such a recognised and innovative platform allows us to bring even more value to brands, agencies, and ad tech platforms alike. By enabling our measurement suite alongside Picnic, we can jointly drive smarter, more impactful advertising solutions."

The collaboration marks a step forward in demonstrating that quality inventory is a measurable driver of brand outcomes. With Picnic’s transparent, signal-based scoring and Happydemics’ proven methodology, advertisers have the tools to connect inventory decisions directly to brand outcomes.

Happydemics

Happydemics enables advertising players worldwide to accurately measure upper- and mid-funnel brand metrics—such as consideration, purchase intent, and brand preference—and optimize the ROI of all their cross-channel campaigns, including CTV, In-...

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