Seedtag, the global neuro-contextual advertising company, today (2nd October, 2025) unveiled AURA by Liz, its new suite of premium creative capabilities. Leveraging neuroscience principles, this pre-campaign solution offers creative intelligence and optimisation. 

Designed to improve ad performance through in-depth creative analysis and actionable insights, brands and agencies can now benefit from enhanced display and video contextual creatives that resonate more effectively with their audiences on the open web and CTV. Early activations have shown strong performance uplifts across the funnel.

Smarter creatives for a more human era of advertising

Seedtag’s neuro-contextual AI, Liz, combines natural language processing, advanced embeddings, and neuroscience principles to deliver highly relevant ad targeting in real time – while fully respecting user privacy. Liz interprets millions of real-time data points, understanding user interests, emotions, and intent in a human-like way. 

By sharing their creative assets and campaign brief with Seedtag, clients can leverage Liz, its neuro-contextual AI, to enhance ads based on the AURA framework – attention, understanding, recall, and action – revealing what truly drives creative performance.

Thanks to AURA, Liz now enhances creative quality and contextual alignment, making ads easier to process and more impactful—driving higher engagement, attention, and recall for brands. 

AURA by Liz offers two distinct custom services that can be used independently or in combination:

• Creative intelligence: This service analyses brands' creatives to decode what truly captures audience attention, pinpointing high-performing elements and highlighting key areas for optimisation. It provides strategic, audience-specific insights to boost engagement and improve results.
• Generative AI: Leverages Seedtag's generative AI to enhance contextual creatives, empowering brands to scale creative production efficiently—saving time and resources without sacrificing quality.

Combined with third-party metrics such as attention and visibility measured through heatmaps and eye-tracking, AURA by Liz provides brands with comprehensive, actionable insights to optimise and enhance creative performance.

Driving measurable impact across the funnel

For a leading consumer care brand, the ad enhanced by AURA significantly outperformed the original creative, delivering higher engagement, stronger brand impact, and improved memorability.

Key Results:

• +8pp brand awareness: More consumers recognised and recalled the brand.
• +13pp consideration: More consumers actively considered the brand.
• +10pp purchase intent: Intent to buy saw a strong uplift among target consumers.

"Having launched our initial generative AI offering in 2023, we’ve observed a clear industry demand for deeper creative intelligence. AURA by Liz ensures that campaign creatives are built for success from the very beginning, leveraging the power of neuro-contextual AI to maximise engagement and performance while driving measurable impact," says Fernando Pascual, SVP of design at Seedtag.

Seedtag

Seedtag is the leading Contextual Advertising Company that creates highly impactful and engaging solutions for relevant premium visual content, powering targeting and returns for top publishers and the finest brands. The company’s contextual A.I. a...

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