We reveal the final shortlists for 2025’s Ad Tech Personality of the Year and Ad Tech Rising Star awards. Who has made the final cut? Read on to find out those nominated and voted for by your peers…
A month ago, we revealed the names of those who were in for a chance of taking home the trophies for ExchangeWire’s Ad Tech Personality of the Year and Ad Tech Rising Star awards.
To recap, or for those who are unfamiliar with the awards, ExchangeWire’s Ad Tech Personality of the Year and Ad Tech Rising Star awards recognise two individuals who have made a significant contribution to the ad tech industry throughout the year. The former focuses on an industry figure who has consistently contributed to the sector, while the latter shines the spotlight on an individual also making strides to leave their mark.
The winners will be decided at the The Wires awards ceremony this year, following a final vote on the night.
To have a say in crowning 2025’s winners, join us on 13th November at One Marylebone NW1: email Laura Carty (laura@thewirecorp.com) to secure your table.
Before we reveal the names of those on the final shortlists, we’ll leave you with some thoughts from last year’s winners.
"Ours is a people industry.” Those were the first words out of my mouth as I collected the Ad Tech Personality of the Year award back in November. For me, and for all those who have lifted this trophy before, that’s what makes the accolade so meaningful. It’s recognition from peers, colleagues, and friends who know firsthand the energy, commitment, and collaboration that fuel progress in our industry.
This past year has been dominated by headlines about AI taking our jobs, automation eroding human connection, and younger generations opting for remote-first careers. Against that backdrop, it feels like this award matters even more. It’s a reminder that ad tech doesn’t thrive on technology alone – it thrives because of people.
It’s people who bring the spark, the innovation, who show up with energy, who shine on behalf of their companies and networks, and who spread encouragement and motivation. That collective drive is what keeps our industry dynamic, creative, and resilient.
For whoever lifts the crown at this year’s Wires, remember: it’s not just a personal milestone – it’s a celebration of us all!
Zuzanna Gierlinksa, Chief Commercial Officer at MiQ and Ad Tech Personality of the Year 2024
Winning the Ad Tech Rising Star award last year was one of the most meaningful moments in my career, especially because it’s chosen by a vote of industry peers. Feeling that level of support from the community was incredible, and it truly opened up a world of new opportunities for me.
I’m deeply grateful to ExchangeWire for always championing and elevating emerging leaders, including through The Wires and their ongoing support of AdTech Connect, the initiative I co-founded.
This kind of industry support is invaluable, as it ensures new perspectives and voices keep shaping the future of ad tech. Congratulations to all the nominees – your achievements are inspiring, and I can’t wait to see where your journeys take you next!
Anya Libova, Senior Director, Business Development at DoubleVerify and Ad Tech Rising Star 2024
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