BRAVE, the radically human SSP built for precision, performance, and transparency, today (6th October, 2025) announced a wave of new direct integrations with leading global app publishers across lifestyle, weather, sports, utilities, and news. This move reflects BRAVE’s strategic shift toward simplified, partner-first infrastructure that empowers publishers to scale revenue faster and with less friction.

Newly integrated publishers include WeatherBug, Cleverside, Refinery89, Way2News, and more, collectively reaching hundreds of millions of daily users across North America, Europe, LATAM, and India.

"At BRAVE, we believe that performance and trust go hand in hand," said Amir Sharer, founder & CEO of BRAVE. "By deepening our direct publisher relationships, we’re streamlining activation and helping our partners achieve stronger yield, cleaner auctions, and better user experiences."

Lightweight onboarding, immediate results

With minimal development effort required, these publishers were able to activate BRAVE through a streamlined integration path, many in just days. As a result, early performance signals show:

• 55% increase in bid rates vs. previous indirect setups
• 257% improvement in fill rates
• Reduced latency and stronger ad viewability

This cohort of publisher integrations spans diverse regions, from Europe to India and the Americas, proving that BRAVE’s infrastructure is built to scale across platforms and geographies.

"Direct integration is a strategic investment in transparency, speed, and long-term monetisation," added Sharer. "For publishers, it means more control, cleaner demand paths, and better results. For advertisers, it means higher trust and more efficient reach."

Why direct relationships matter in 2025

Amid growing fragmentation in programmatic supply, this initiative is part of BRAVE’s ongoing commitment to deliver radically human programmatic experiences where infrastructure and partnerships are built to maximise outcomes, not just throughput.

As DSPs demand cleaner supply paths and SPO pressure intensifies, direct publisher integrations are emerging as the gold standard for transparency and efficiency. BRAVE’s model removes inefficiencies from the supply chain, giving publishers immediate access to premium demand while reducing fraud exposure. For advertisers, it means higher-quality impressions, stronger audience signals, and more predictable outcomes.