In today’s Digest, we discuss a Dutch court ordering Meta to provide the users of its platforms with timelines that don’t rely on profiling, Spotify joining Amazon DSP, and NBCUniversal and YouTube TV inking a deal to add Peacock and sports.

Dutch court orders Meta to abandon profiling

A Dutch court has ruled that Meta must redesign Facebook and Instagram to give users a straightforward way to opt out of timelines which rely on profiling, finding that the current system breaches the EU’s Digital Services Act (DSA). The court criticised Meta’s practice of defaulting users back to a personalised timeline whenever the app or website is reopened, labeling it a “dark pattern” that undermines the right to freedom of information. 

Meta has been given a two-week deadline to comply with the order, which aims to reinforce digital autonomy and transparency. Meta responded by announcing plans to appeal, arguing that it had already implemented significant changes to meet DSA requirements and had informed Dutch users about personalisation-free options. 

Spotify joins Amazon DSP

Spotify has struck a deal with Amazon Ads to integrate its audio and video inventory into Amazon’s demand-side platform (DSP). The move gives advertisers access to Spotify’s 696 million monthly users, combined with Amazon’s consumer data, for sharper audience targeting and full-funnel measurement.

The partnership mirrors similar tie-ups by Netflix, Disney, Roku, and SiriusXM, cementing Amazon DSP as a central hub for premium streaming ad inventory.

NBCUniversal and YouTube TV ink deal adding Peacock and Sports

NBCUniversal and YouTube have finalised a multi-year carriage agreement, ensuring uninterrupted access to NBCUniversal’s full portfolio of broadcast and cable channels on YouTube TV. While financial details remain undisclosed, the agreement includes expanded content availability on standard YouTube such as full episodes, clips, and highlights, and confirms the relaunch of NBC Sports Network (NBCSN), which had been discontinued four years ago.

Analysts suggest NBCUniversal’s decision to revive NBCSN may be a strategic move to monetise sports rights beyond Peacock, particularly as the company continues to restructure its cable network offerings through Versant.

NBCUniversal executive Matt Schnaars outlined the company’s broader digital strategy, noting Peacock’s forthcoming launch on YouTube Primetime Channels and its continued presence on Google TV. The deal also extends Peacock’s availability across Google’s Android ecosystem and introduces a long-term agreement for short-form content distribution on YouTube.