Nexxen’s ACR Audience Segments Licensed by Yahoo DSP for Activation
by on 16th Oct 2025 in News
Nexxen, a global, flexible advertising technology platform with deep expertise in data and advanced TV, today (16th October, 2025) announced it has licensed its automatic content recognition ("ACR") audience segments to Yahoo DSP.
Through this collaboration, Nexxen’s ACR audience segments will be available for targeting within the Yahoo DSP in the US, UK, and Germany, offering advertisers both off-the-shelf and custom segments to suit different objectives. In the US specifically, Nexxen’s ACR data will be included as part of Yahoo DSP’s Unified TV Audience offering, where it will sit alongside other leading TV data partners and be strengthened with Yahoo ConnectID.
These segments provide advertisers with a powerful toolkit – from genre, network, and programme level insights to brand-level ad exposure data. The result is a more holistic look at TV-viewing behaviour, enabling marketers to achieve incremental reach, manage frequency across platforms, and engage in more effective competitive conquesting.
"By incorporating Nexxen’s ACR data into Unified TV Audiences, we’re giving advertisers a more holistic view of household viewing behaviours across both linear and CTV," said Giovanni Gardelli, VP, data products, Yahoo DSP. "This unlocks smarter, more precise targeting across channels, whether it’s targeting based on viewing behaviour by genre, network, competitive households that have seen a rival’s ads or viewing intensity like light versus heavy TV watchers."
"Advertisers today need global data assets that can flex across markets, formats, and buying platforms," said Wendy Lee, global VP of data partnerships, Nexxen. "By licensing our ACR data to Yahoo, we’re making it easier for brands around the world to act on real TV-viewing insights – whether that means finding incremental audiences, controlling frequency across devices or building custom segments that match their exact needs. In sum, we’re bringing marketers the scale of television with the precision of digital, all within the platforms they already utilise and rely on."
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