MarkApp Partners with Zira to Elevate Creative Excellence in Programmatic Advertising
by News
on 23rd Oct 2025 in
MarkApp, a global ad tech company driving innovation across web, mobile, and CTV environments, today (23rd October, 2025) announced its partnership with Zira, a leading creative design agency offering unlimited design services through a streamlined subscription model.
This collaboration brings together the power of creative agility and programmatic intelligence to deliver faster, sharper, and more impactful campaigns for brands, agencies, and publishers worldwide.
Zira is redefining the creative services industry by offering a flexible, all-inclusive subscription covering graphic design, branding, illustration, motion design, and advertising creatives across all digital channels. Projects are delivered within 24–48 hours, ensuring unmatched responsiveness and consistency for global clients.
In partnership with Zira, MarkApp will embed this creative excellence across its ecosystem, enhancing the visual and strategic communication of Pantheon, MarkApp’s contextual bidder for CTV and mobile apps. Pantheon processes over 15 billion impressions per month, enriched with contextual, behavioural, and device-level intelligence powered by five proprietary AI agents. These agents optimise every stage of the ad delivery cycle—from floor-price tuning and creative matching to engagement prediction and cross-device attribution.
Sotiris Oikonomou, managing director at MarkApp, said: "In programmatic advertising, technology and creativity must move at the same speed. Our partnership with Zira ensures that the same intelligence we apply in our data and contextual layer is reflected in every visual, every message, and every touchpoint. Together, we are transforming how creative design complements programmatic precision—fast, flexible, and built for scale."
The partnership enhances MarkApp’s capacity to create and adapt global marketing materials, case studies, and campaign visuals in real time. This alignment ensures that both the storytelling and the underlying technology perform in perfect sync—empowering clients to communicate value clearly and effectively in a highly competitive, cookieless advertising era.
For more information, please contact:
📧 adtech@markappmedia.site
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