LightBoxTV & Outra Unite to Drive Location-Led TV Planning Precision
by on 4th Nov 2025 in News
LightBoxTV is proud to announce a strategic integration with Outra, the UK’s leading provider of predictive property and location data. The collaboration will empower TV advertisers with the ability to plan and optimise campaigns based on highly accurate geographic and life-stage insights - bringing a new dimension of localisation and relevance to TV targeting strategies.
Outra’s household-level data goes beyond typical postcodes, offering a clear view of where high-value customers live, their home ownership status, affluence levels, and future propensity to move or convert. This data enriches LightBoxTV’s planning tools, allowing brands to layer in geographic intelligence alongside audience and behavioural insights.
With this data in hand, advertisers can now overlay predictive household insights directly onto TV schedules, identifying the optimal mix of linear and connected TV placements. This integration also allows planning teams to anticipate changes in local markets, such as emerging neighbourhoods or shifting consumer behaviours, and adjust campaigns accordingly. Connecting these insights with LightBoxTV’s workflow platform gives marketers a clear view of audience potential and campaign effectiveness even before any media is aired.
"Outra’s data is an incredibly powerful layer for brands looking to blend reach with regional relevance," said Dean Cussell, COO of LightBoxTV. "It supports campaign strategies that reflect where people are in life, not just where they are on a map."
"TV remains a vital channel for regional activation," said Graham Field, CRO, Outra. "Through our partnership with LightBoxTV, brands can now make smarter planning decisions rooted in property and household location signals—delivering campaigns that are both broad-reaching and precisely relevant."
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