Chalice Expands EMEA Leadership with Michelle Preusch, Morys Ireland & Alex Wu Navarro
by on 10th Nov 2025 in News
Chalice AI, the custom AI media decisioning platform, today (11th November 2025) announced three senior appointments to its EMEA team. Michelle Preusch joins as VP, sales EMEA from Epsilon, where she spent nine years leading client partnerships and commerce.
Morys Ireland joins as solutions architect EMEA from Mindshare, where he served as head of data and tech for more than eight years. Alex Wu Navarro joins as director of data science, based in the Netherlands, strengthening Chalice's EMEA data science presence while contributing globally across Chalice's AI innovation roadmap.
The appointments follow Chalice's April 2025 EMEA launch and September's strategic partnership with Dentsu and Index Exchange - which positioned Chalice at the centre of dentsu's NextGen programmatic transformation across Europe. With three major hires in six months, the company is building significant momentum ahead of its next growth phase, with Preusch and Wu Navarro commencing 3 November 2025 and Ireland joining 7 January 2026.
Preusch will lead Chalice's sales team, driving client engagement across EMEA. Ireland will oversee solutions architecture for clients and lead development of new products tailored to the European market. Wu Navarro will collaborate across EMEA and US data science teams to advance Chalice's proprietary AI models and infrastructure.
"Our first six months validated the demand - clients didn't just want to test AI decisioning, they wanted to scale it," said Freddie Turner, managing director EMEA, Chalice. "Michelle's track record in partnerships, Morys's technical depth, and Alex's data science capabilities mean we can now deliver at the pace our clients are moving."
Since launching in EMEA, Chalice has also released CurateAI, its pre-bid optimisation engine, and AI Allocator, which automatically reallocates media budgets based on offline sales data.
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