Austria Tourism has recorded standout results in the United Kingdom with its first-ever Video Native campaign on the Readpeak platform, delivering ultra-low costs, high engagement, and performance exceeding major video providers.

As part of its mission to refresh perceptions of Austria among UK travellers, Austria Tourism partnered with Readpeak to test the impact of Video Native against five established video platforms. The campaign set out to challenge common clichés about Austria, establish native video as a strong storytelling tool, and expand the organisation’s media mix beyond traditional native formats.

Challenging stereotypes through native storytelling

Austria Tourism and Readpeak have built a trusted collaboration over several years, with strong results in native advertising across multiple markets. This campaign marked their first test of Readpeak’s video capabilities and a strategic opportunity to benchmark performance.

Using a two-part creative approach, each video focused on debunking a different Austrian stereotype. Delivered within premium editorial environments, the ads blended naturally with surrounding content and captured traveller attention through subtle, story-driven messaging.

Smart targeting and precision delivery

To ensure maximum impact, Readpeak employed a set of key tactics:

• Highly targeted delivery to relevant UK audiences
  
• Video creatives optimised to capture attention within the first 5 seconds
  
• Continuous monitoring for even pacing and creative parity

This emphasis on optimisation helped drive efficient reach and consistently strong engagement across the campaign period.

Record-setting results

Across 1,877,766 impressions, the Readpeak Video Native solution delivered benchmark-beating performance:

• €0.03 CPCV. 23x lower than other video providers in the test
  
• Nearly 300,000 completed views
  
• 39.85% VTR and 60% average playtime
  
• 9.5x more impressions served for the same budget compared with the average across competing platforms
  

These results demonstrate the power of in-context video storytelling and its ability to compete  and outperform leading video channels on both cost efficiency and engagement.

A strong endorsement for Native Video

"This was our first video campaign with Readpeak, and performance exceeded expectations," says Sophie Gölzner, digital marketing manager at Austrian National Tourism Office. "The transparency, targeting, and simplicity of execution made it a clear win."

Readpeak

ReadPeak is a content and product promotion platform designed to turn visitors into readers and readers into customers. By using the ReadPeak platform, you can advertise your content (website’s blog and other marketing materials) and your products ...

More about Readpeak »

Powered by PressBox