Nexxen Launches Nexxen Sports, Connecting Brands with Highly Engaged Live Sports Viewers
by on 9th Dec 2025 in News
Nexxen, a global, flexible advertising technology platform with deep expertise in data and advanced TV, today (9th December, 2025) announced the launch of Nexxen Sports, a new suite of solutions that combines premium, live sports content with data-driven audience insights, targeting, and dynamic creative to connect brands with highly engaged sports fans across devices.
According to Nexxen’s Inside Live Sports research, 48% of Americans watch live sports, with 85% of them tuning in weekly or more. Built on Nexxen’s unified, data-led platform, including a demand side platform ("DSP") and supply-side platform ("SSP"), Nexxen Sports enables advertisers to reach and engage these viewers during both regular season matchups and global tentpole moments, like FIFA’s 2026 World Cup.
Specifically, Nexxen Sports empowers brands to uncover unexpected audience affinities, plan the optimal cross-screen media mix, and activate dynamic creative informed by data-driven insights, maximising both engagement and performance. The offering also leverages Nexxen’s direct access to premium, cross-channel content and holistic measurement solutions to ensure advertisers can not only engage sports fans during live games, but also retarget them on second screens – a key capability, as 75% of fans use a second device while watching sports.
With Nexxen Sports, brands and advertisers can:
- Create custom campaigns through a new microsite – selecting sports, audiences, and creative formats, all tailored to specific marketing goals
- Access turnkey, pre-built packages around marquee events, such as FIFA’s 2026 World Cup, combining premium inventory with data-driven targeting to reach fans
- Stay connected year-round through campaigns that deliver consistent audience reach across seasons
"Few moments rival the energy and scale of live sports. From the World Cup to local rivalries, they consistently deliver some of the most engaged audiences in media," said Kevin Maloy, vice president, advanced TV solutions, Nexxen. "Nexxen Sports builds on that engagement by giving advertisers a powerful way to connect with fans across every screen. From planning and activation to creative execution and measurement, it brings together Nexxen’s best capabilities in one place, helping brands turn audience passion into measurable performance."
"When it comes to live sports, advertisers need solutions that move as fast as fan behaviour," said Raman Khanna, vice president, addressable strategy, KINESSO. "At KINESSO, we’re focused on setting that pace and helping brands harness data to make every impression more meaningful. Nexxen Sports enables precision targeting with creative activations to reach audiences when they're most engaged."
"At FanDuel Sports Network, we’re redefining how local sports connect fans and brands through scale and innovation," said Jim Keller, EVP, head of advertising and sponsorship sales, FanDuel Sports Network. "Through our partnership with Nexxen, FanDuel Sports Network has seen a 40% year-over-year lift, underscoring how data-driven activation and premium inventory deliver real value for advertisers and a more engaging experience for fans."
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