Audion Strengthens European Footprint; Appoints Ina Börner as Head of Sales & Market Growth, DACH
by on 7th Jan 2026 in News
Audion, a leading European digital audio player with established operations in France, Italy, the United Kingdom, Belgium, and the Netherlands, has appointed Ina Börner to the newly-created position of head of sales & market growth DACH as it continues its global expansion.
In this role, Börner will lead and consolidate Audion’s operations across Germany, Austria, and Switzerland.
The appointment comes as Audion sees strong commercial momentum in Germany, where it has delivered several hundred digital audio campaigns in recent months. Börner’s arrival will further accelerate this growth by strengthening relationships with media agencies, brands, and local publishers, while structuring long-term commercial partnerships in a market that has become increasingly strategic for Audion.
Prior to joining Audion, Börner held senior roles at Rocket Fuel and MiQ, where she led international business development. She later founded NO DIRTY TALK, a consulting firm supporting European companies in their expansion across the DACH region.
"I firmly believe in the power and effectiveness of digital audio in helping brands to engage deeply with their target audiences. Joining Audion at this pivotal moment in its international expansion, which it has demonstrated with exceptional momentum and growth, is a great opportunity. I am delighted to represent the company in the DACH region and to support local clients with innovative and high-performance solutions," said Börner.
The appointment is a further milestone in Audion’s wider ambition to build a pan-European team of experts to help advertisers, agencies, and publishers create and deliver innovative, high-impact digital audio solutions.
Börner will report directly to Kamel El Hadef, co-founder of Audion.
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