Thrad Launches "Thrad for Retailers" to Power Ad Monetisation in the Era of Agentic Commerce
by on 14th Jan 2026 in News
Thrad, the pioneer in AI-native advertising infrastructure for conversational ai, has announced the launch of Thrad for Retailers. This first of its kind solution is designed specifically to help retailers monetise their AI assistants, marking a fundamental shift from traditional keyword based search to the era of "agentic commerce."
As legacy search bars become increasingly obsolete, consumers are gravitating toward conversational environments that support exploration, learning, and discovery-led purchasing. Thrad for Retailers enables brands to meet this demand by transforming AI-driven chat interfaces from cost-heavy support tools into high-yield revenue engines.
The transition to agentic commerce represents a move away from static filters and toward AI native properties that prioritise user emotion and intent. By integrating Thrad’s native advertising directly into the conversational flow, retailers can now reach users during their most engaged "thinking" moments. This ensures that brand interactions are helpful and contextually relevant rather than disruptive.
"The legacy search bar is officially a relic of the past," said Andrea F. Tortella, CEO of Thrad. "Consumers today want conversational environments where they can explore and 'vibe buy' alongside their favourite brands. With Thrad for Retailers, Thrad is providing the infrastructure to build the consumer experience of the future. By making advertising the monetisation engine for agentic commerce, we are ensuring that the next generation of commerce is both profitable and user-centric."
The launch comes as Thrad begins testing the solution with select partners, representing an aggregate reach of tens of millions of customers, signalling a significant appetite for AI-native monetisation strategies in the global retail market.
Thrad is committed to ensuring that the future of retail is built today. By providing the tools
necessary to monetise AI native properties, Thrad is helping retailers stay competitive in a
landscape where intelligent, conversational agents are replacing the traditional e-commerce storefront.
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