Thrad, the leading advertising infrastructure provider for the AI ecosystem, has officially been named the new sponsor of the Adtech AI Chat group. This partnership aims to bridge the gap between emerging AI technologies and the global advertising industry, fostering a community dedicated to the future of agentic commerce and native AI monetisation. 

As the first infrastructure to enable paid ads within large language models (LLMs), Thrad already serves millions of ads daily and is a trusted partner for Fortune 500 brands. The platform provides a comprehensive ecosystem where brands can advertise directly through self-serve or managed options. At the same time, programmatic companies gain the ability to bid on high-intent conversational AI inventory in real time. 

For publishers, Thrad offers a critical revenue solution by allowing any company with an AI chat interface or prompt bar to monetise through native, in-chat advertising. This infrastructure ensures that as AI usage continues to scale, developers can maintain sustainable growth without relying solely on subscription models. 

"We are thrilled to support the Adtech AI Chat community during this pivotal shift toward conversational interfaces," says Andrea F. Tortella, CEO of Thrad. "Our goal is to lead the discussion on how AI advertising and agentic commerce will redefine the digital economy. We look forward to organising events and working closely with group members to build a more robust, ad-supported AI future." 

Thrad will be actively involved in the group to provide technical insights and answer questions regarding the integration of advertising into conversational flows. Developers and brands interested in exploring the platform’s capabilities can find more information at Thrad.

Thrad

Paid ads in LLMs -- doing millions of ads daily, used by Fortune 500 brands....

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