MarkApp Introduces MarkDash - A Centralised Reporting & Partner Operations Platform

by ExchangeWire PressBox on 3rd Feb 2026 in News

MarkApp today (3rd February, 2026) announced the launch of MarkDash, its centralised reporting and partner operations platform designed to deliver real-time visibility, actionable insights, and operational control across programmatic advertising workflows.

MarkDash serves publishers, app developers, OEMs, SSPs, brands, and agencies by unifying performance reporting, optimisation signals, and financial workflows into a single environment. Built to support large-scale operations, the platform transforms fragmented data into clear, actionable intelligence.

The platform provides real-time performance reporting across CTV, mobile app, and web inventory, offering unified visibility across demand sources, SSPs, DSPs, and direct partners. Advanced analytics and enriched visualisations allow partners to identify trends, evaluate performance shifts, and act on optimisation opportunities without manual reconciliation.

MarkDash is designed not only for insight, but for action. Automated alerts notify teams of spend fluctuations, delivery issues, IVT anomalies, and performance deviations, enabling proactive intervention and faster decision-making. This approach reduces operational risk while improving efficiency and revenue protection.

Financial transparency is a core component of the platform. MarkDash supports partner billing workflows, invoicing processes, and financial reconciliation within the same interface used for performance analysis. By aligning reporting and billing, MarkDash helps eliminate discrepancies and accelerates operational cycles across the ecosystem.

The platform includes role-based access, ensuring that each stakeholder views relevant data based on their responsibilities. Publishers gain insight into yield and demand quality, agencies monitor cross-channel performance, and advertisers evaluate outcomes with clarity and confidence.

Sotiris Oikonomou, managing director at MarkApp, commented: "MarkDash was built to solve a real operational problem in programmatic advertising. Data is everywhere, but actionable intelligence is not. With MarkDash, our partners gain a single source of truth that connects performance optimisation, and financial workflows into one transparent system."

With the launch of MarkDash, MarkApp strengthens its commitment to transparency, operational efficiency, and smarter decision-making across the programmatic value chain.

For more information, please contact:

adtech@markappmedia.site