Teads & Samsung Ads to Unlock Next-Generation CTV Homescreen Advertising Across SEA Markets

by ExchangeWire PressBox on 12th Feb 2026 in News

Teads has announced a new collaboration with Samsung Ads to introduce connected TV (CTV) homescreen display and video advertising across key Asia-Pacific markets, including Malaysia, the Philippines, Thailand, Vietnam, Hong Kong, Taiwan, and Indonesia.

As part of the agreement, Teads will act as the exclusive local reseller in Malaysia, the Philippines, Thailand, Vietnam, Hong Kong, and Taiwan for the 2026–2027 period, while the Indonesian market will be included on a non-exclusive basis. Samsung Ads will continue to handle the Singapore market directly.

Smart Targeting for High-Value, Affluent Audiences

Samsung Smart TVs have a dominant footprint across Southeast Asia, particularly among affluent, tech-savvy, and high-income households. The partnership with Samsung Ads allows Teads to serve the aforementioned market with smart targeting and campaign planning. Beyond dayparting, Samsung’s CTV offering provides insights and targeting, based on television model and screen size, newly activated devices, and internet service providers. These capabilities give brands unprecedented control and insights to tailor high-performance campaigns in premium home environments.

Formats Built for Impact

Samsung Ads CTV home screen advertising supports a rich variety of formats tailored to viewer behaviour and screen technology, combining both video and display creatives.

Booking options via Teads include rotational placements for scalable reach or roadblocks with 100% Share of Voice for high-impact takeovers.

"This partnership represents a powerful evolution of Teads’ omnichannel capabilities in APAC," said Emmanuel Fischmeister, SVP business development, APAC. "By placing high-impact native ads directly on Samsung Smart TV home screens, we allow brands to show up in the new 'front page of the living room,' where discovery begins, and decisions are made. This pre-content moment delivers a uniquely high-value window for brands to connect with consumers when their attention, interest and readiness to engage are at their strongest."

As the CTV landscape in Asia continues to expand, the Teads x Samsung partnership offers a future-ready, data-rich, and creative-first solution to capture consumer attention in the moments that matter.

Alex Spurzem, managing director ANZ & Oceania, Samsung Ads, said, "Partnering with Teads across Southeast Asia markets as well as Hong Kong and Taiwan allows brands to tap into the strength of the Samsung Ads ecosystem with confidence and transparency. Together we are helping advertisers navigate a fast-evolving CTV landscape and look forward to working with brands to unlock a future-ready, data-rich and creative-first solution to capture consumer attention in the moments that matter."