In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: Agencies join JICWEBS blockchain pilot; PubMatic releases Q3 2019 QMI report; Impact expands mobile partnership capabilities; The Trade Desk releases consumer streaming survey; and Jivox launches IQiD. Agencies join JICWEBS blockchain pilot JICWEBS, the cross-industry committee which defines standards and best practice for digital advertising, has confirmed additional participants in their pilot project which evaluates how blockchain, or Distributed Ledger [...]

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In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: The Programmatic Advisory acquires Forge Group; Infectious Media launches in-housing consultancy; Criteo partners with Pixalate; FreeWheel Council for Premium Video Europe releases latest study; Channel Factory reveals results of brand suitability survey; and Teads signs global partnership with GROUPE RENAULT via OMD   The Programmatic Advisory acquires Forge Group The Programmatic Advisory has announced the acquisition of Forge Group, a North [...]

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In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: IAB Europe releases TCF v2.0: Google set to adopt updated framework; PubMatic Q2 report signals growing focus on combating advertising fraud; Bidstack launches in-game ads plugin in collaboration with Epic Games’ Unreal Engine; Singular releases Android Install Validation; and Mere Mortals, Kindred and Wilderness Agency pledge their support to the Conscious Advertising Network IAB Europe releases TCF v2.0: Google [...]

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In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: Mobile ad fraud cost marketers over USD$2.3bn (£1.89bn) in H1 2019; 79% of UK marketers acknowledge cross-channel video advertising wave; Centro enforces app-ads.txt to automatically target authorised and validated sellers; Teads offers 100% viewability on VCPM and CPCV buys; and Merkle launches data-driven planning methodology, Pando Planning, in the UK. Mobile ad fraud cost marketers over USD$2.3bn (£1.89bn) in [...]

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Consider the terms ‘fraud’, and ‘waste’. While fraud conjures up the emotions of anger, alongside romanticised mental imagery of scheming criminals versus noble forces, waste is a far less emotive and enticing concept. However, in an industry as complex as programmatic, with a multitude of nodes interlinking at various touchpoints, small amounts of wastage can build into as serious a problem as fraud, if not more so. Writing exclusively for ExchangeWire, Nikao Yang (pictured below), chief operating officer of Lucidity, covers [...]

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Following an increased presence of gaming developers and publishers at advertising industry events, such as Cannes Lions and DMEXCO, within the previous few years, along with technical innovations such as the roll-out of 5G, now could be the time when the worlds of advertising and gaming become more intertwined. ExchangeWire speaks to James Draper, CEO of Bidstack, for an explanation as to why both circles are now examining in-game advertising options more closely, along with what safeguards need to be put [...]

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Optimisation of spend has always been a critical element to advertisers given the somewhat volatile nature of the ad industry. However, while regulatory, legislative and commercial curveballs are being thrown at a rapid rate, concurrently new technological solutions are being developed to overcome such issues. In this Q&A with ExchangeWire, Marin Software co-founder and CEO Chris Lien (pictured below) discusses how machine learning has been used to optimise ad spend and measurement, as well as how this can feed into cross [...]

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Cannes Lions 2019 has come to a close, bringing an end to this year’s menagerie of yacht-hopping, deal-making, and bread-breaking. Whether you are back in the office, having swapped rosé for Arabica, or enjoying insight from ATS Singapore, here’s a recap of some of the news you may have missed in the flurry Français, as well as comments from industry executives on the ground. UK behind the US in ad diversityAdobe has launched a report which explores the state of diversity [...]

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In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: SpotX earns independent recertification for all four TAG seals; S4Capital AGM statement; GumGum partners with White Ops to deliver ‘industry’s safest ad exchange’; one year after GDPR came into force, over half of US news sites are still blocked in Europe; and AdSecure releases first Security Violations Report for Q1 2019. SpotX earns independent recertification for all four TAG [...]

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Whilst the problems associated with ad fraud are well documented, the mechanisms by which malicious players act, along with how it is possible for the money to flow from legitimate sources to hackers, is discussed less frequently. To that end, in this exclusive article for ExchangeWire, Dr Augustine Fou (pictured below), independent ad fraud researcher, discusses how the money flows to the advertising conmen. I often get asked these two questions when I talk about digital ad fraud: “Who are the [...]

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