In today's ExchangeWire news digest: Bloomberg Media looks to build their consumer subscriber base; DoubleVerify uncovers ParrotTerra, an ad fraud scheme that is believed to have got away with over USD $30m in stolen ad spend; and gaming brands rein [...]

It’s perhaps more than an understatement to say that bots are a constant source of irritation and aggravation within the ad tech industry – not only do they frustrate brands’ efforts to create and carry out meaningful interactions with their [...]

In today's ExchangeWire news digest: Amazon reveals that it will focus on video advertising after impressive Q3 ad revenue results; Westpac Banking Group appoints Publicis Media Australia as its media agency of record; and a study by TAG indicates that [...]

In today’s ExchangeWire news digest: DoubleVerify raises USD$350m (£269m) ahead of potential IPO; Apple sued by French advertising trade groups over IDFA changes; and Pinterest revenue climbs by 58%. DoubleVerify raises USD$350m (£269m) ahead of potential IPO Digital media verification and analytics [...]

In today’s ExchangeWire news digest: Mintegral accused of click attribution fraud; Sequoia Capital and General Atlantic influencing Oracle TikTok bid; and Snowflake files for IPO.  Mintegral accused of click attribution fraud Beijing-based ad network Mintegral has been accused of committing ad attribution [...]

In this weekly segment, ExchangeWire sums up key industry updates in ad tech from around the globe. In this edition: the ACCC dismisses claims from Google that its News Media Bargaining Code will damage user experience in Australia; experts warn [...]

In today's ExchangeWire news digest: India is expected to see ad fraud average 45%-55% amid COVID recovery; Australian ad industry body the Communications Council relaunches as the Advertising Council Australia; and Google launches its entry-level jobs search app Kormo in [...]

In today's ExchangeWire news digest: Tencent causes Sogou's stock prices to double after proposing to purchase its remaining shares; research by AppsFlyer finds that mobile and gaming ad fraud are down, but still a threat; and Japan makes moves to [...]

In today's ExchangeWire news digest: tech firms announce they will stop sharing user data with the Hong Kong government after a new law gives police more power over internet content; Which? finds that fraudsters can easily peddle fake adverts across [...]

The programmatic supply chain has been under intense scrutiny in recent months, with increasing calls for reform from across the industry. Christiana Cacciapuoti (pictured below), executive director at non-profit ad consortium AdLedger, writes about the pervasive issues within the programmatic [...]