DoubleVerify Raises USD$350m; Apple Sued by French Advertisers
In today’s ExchangeWire news digest: DoubleVerify raises USD$350m (£269m) ahead of potential IPO; Apple sued by French advertising trade groups over IDFA changes; and Pinterest revenue climbs by 58%. DoubleVerify raises USD$350m (£269m) ahead of potential IPO Digital media verification and analytics [...]
Mintegral Accused of Fraud; Oracle's TikTok Bid; Snowflake Files for IPO
In today’s ExchangeWire news digest: Mintegral accused of click attribution fraud; Sequoia Capital and General Atlantic influencing Oracle TikTok bid; and Snowflake files for IPO. Mintegral accused of click attribution fraud Beijing-based ad network Mintegral has been accused of committing ad attribution [...]
Now Is the Time to Fix the Programmatic Pipes: Christiana Cacciapuoti, AdLedger
The programmatic supply chain has been under intense scrutiny in recent months, with increasing calls for reform from across the industry. Christiana Cacciapuoti (pictured below), executive director at non-profit ad consortium AdLedger, writes about the pervasive issues within the programmatic [...]