In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: IAS Threat Lab calls for industry to update ads.txt files; 24sata and Njuskalo select Permutive; Sojern offers new travel marketing solutions to attractions customers; Mindshare develops LGBTQ PMP; and Caters news agency partners with Primis for content syndication. IAS Threat Lab calls for industry to update ads.txt files Integral Ad Science (IAS), a global leader in digital ad verification, has [...]

Read more

In this exclusive interview with ExchangeWire, Jake Dubbins, co-chair of the Conscious Advertising Network (CAN), discusses what steps the advertising and marketing technology industries can take to combat ad fraud, foster diversity, and help quell the rising tide of hate speech. How is CAN approaching the prevalent issue of ad fraud? Can meaningful and permanent solutions be found in the coming decade, or will it remain a fraud versus anti-fraud arms race? When CAN first started we knew that we did not [...]

Read more

As the decade draws to a close, ExchangeWire has invited thought leaders from across the industry to share their predictions and insight into what 2020 will hold for the ad tech and martech industries. Under the spotlight today is transparency, with exploration of how supply-side optimisation, anti-fraud measures, and audience acceptance of ads, are all set to evolve over the coming year. 2020: true transparency for the supply chainMomentum has been growing around the demand for greater transparency in the supply [...]

Read more

Writing exclusively for ExchangeWire, Peter Wallace (pictured below), commercial director of GumGum Europe, details how vigilance is required in the ongoing battle against ad fraud, where progress has been made, and how the industry needs to collaborate to deal with the greater sophistication of fraudulent techniques. Of all aspects of the brand safety crisis, ad fraud is perhaps one of the biggest. The news often favours stories about negative adjacencies, and for good reason – headlines about YouTube scandals are great [...]

Read more

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: Agencies join JICWEBS blockchain pilot; PubMatic releases Q3 2019 QMI report; Impact expands mobile partnership capabilities; The Trade Desk releases consumer streaming survey; and Jivox launches IQiD. Agencies join JICWEBS blockchain pilot JICWEBS, the cross-industry committee which defines standards and best practice for digital advertising, has confirmed additional participants in their pilot project which evaluates how blockchain, or Distributed Ledger [...]

Read more

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: The Programmatic Advisory acquires Forge Group; Infectious Media launches in-housing consultancy; Criteo partners with Pixalate; FreeWheel Council for Premium Video Europe releases latest study; Channel Factory reveals results of brand suitability survey; and Teads signs global partnership with GROUPE RENAULT via OMD   The Programmatic Advisory acquires Forge Group The Programmatic Advisory has announced the acquisition of Forge Group, a North [...]

Read more

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: IAB Europe releases TCF v2.0: Google set to adopt updated framework; PubMatic Q2 report signals growing focus on combating advertising fraud; Bidstack launches in-game ads plugin in collaboration with Epic Games’ Unreal Engine; Singular releases Android Install Validation; and Mere Mortals, Kindred and Wilderness Agency pledge their support to the Conscious Advertising Network IAB Europe releases TCF v2.0: Google [...]

Read more

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: Mobile ad fraud cost marketers over USD$2.3bn (£1.89bn) in H1 2019; 79% of UK marketers acknowledge cross-channel video advertising wave; Centro enforces app-ads.txt to automatically target authorised and validated sellers; Teads offers 100% viewability on VCPM and CPCV buys; and Merkle launches data-driven planning methodology, Pando Planning, in the UK. Mobile ad fraud cost marketers over USD$2.3bn (£1.89bn) in [...]

Read more

Consider the terms ‘fraud’, and ‘waste’. While fraud conjures up the emotions of anger, alongside romanticised mental imagery of scheming criminals versus noble forces, waste is a far less emotive and enticing concept. However, in an industry as complex as programmatic, with a multitude of nodes interlinking at various touchpoints, small amounts of wastage can build into as serious a problem as fraud, if not more so. Writing exclusively for ExchangeWire, Nikao Yang (pictured below), chief operating officer of Lucidity, covers [...]

Read more

Following an increased presence of gaming developers and publishers at advertising industry events, such as Cannes Lions and DMEXCO, within the previous few years, along with technical innovations such as the roll-out of 5G, now could be the time when the worlds of advertising and gaming become more intertwined. ExchangeWire speaks to James Draper, CEO of Bidstack, for an explanation as to why both circles are now examining in-game advertising options more closely, along with what safeguards need to be put [...]

Read more