Ad Fraud
APAC Marketers Need to Get Measurement Right First
Measurement is the important piece of the puzzle Asia-Pacific marketers need to get right in order to fix what may be wrong with their programmatic campaigns. “I would always start with measurement”, Attila Jakab, Infectious Media’s managing director, said in an interview with ExchangeWire. “What is the measure of success? What are you trying to achieve? And how can you come up with a better way of measuring that business goal?” Jakab said. “Once you have that [established] and the right measurement [...]
Call for Post-Brexit EU-UK Co-operation on Data Protection; UK Viewability Figures Rising
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Advertising Association Demands Post-Brexit EU-UK Co-operation on Data Protection Rules; Rising Viewability Rates in UK; CDP Institute Launched in Europe; Finnish Media Group Otavamedia Licenses PubMatic Platform; and Tapad & Flashtalking Partnership. Advertising Association Demands Post-Brexit EU-UK Co-operation on Data Protection Rules The Advertising Association has called on the European Commission to pave the way for the post-Brexit relationship between the EU and UK with regards to the UK’s deep alignment with the EU on data protection policy. Despite the UK [...]
European netID Foundation Launches; Turner Establishes Unified Ad Sales Unit T1
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: European netID Foundation Launched; Turner Combines Its Ad-Products into New T1 Ad Unit; Impact Radius Rebrands & Launches Martech Platform; Iotec Introduces Independent Assessment Capabilities; and Meetrics Adds Facebook Video Ads to Its Verification Capabilities. European netID Foundation Launched With the GDPR approaching, German media groups RTL Germany, ProSiebenSat1, and United Internet have partnered to establish the European netID Foundation. The [...]
Retrospective Industry Views on MWC 2018
Before Mobile World Congress 2018 vanishes into the ether, ExchangeWire took the opportunity to ask attendants Fyber, Blis, SpotX and LoopMe for their take on themes and trends of MWC 2018. Among the key takeaways from the event were insights into publisher attitudes to ad tech, trending technologies such as Connected Home, and the rise of OTT. Ad tech has been unnecessarily controversial over the past few years, with issues like ad fraud and brand safety reaching into the mainstream media. [...]
New IAS In-App Protection Solution; ID5 Raises €1m Seed Investment
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: IAS in-app protection solution integrated by The Trade Desk, DoubleClick, Oath, AppNexus, etc.; ID5 raises €1m in seed funding round; TAG steps up activity in Europe; Protected Media supplies cyber protection tools for Smaato; Triton Digital integrates with FUSIO; and JustPremium expands in UK and Germany. IAS In-App Protection Solution Integrated by Trade Desk, DoubleClick, Oath, AppNexus, etc. Measurement and analytics provider Integral Ad Science has launched a new [...]
What Lessons from 2017 Can We Take into 2018 & Beyond?
2017 was, perhaps, the most challenging year that digital has faced to date. However, these challenges have seen the industry pull together, with the IAB, like never before to build a sustainable future for digital advertising. With thanks to the IAB’s Display & Data Steering Group – in particular Amobee, Index Exchange, Rubicon Project, and Teads – for sharing their thoughts on what the industry can learn from 2017 and take into 2018, and beyond. The IAB’s Industry Initiatives Executive, Jonathan [...]
Demystifying Mobile Ad Fraud
Advertising Association and WARC’s Expenditure Report shows that UK mobile ad spend rose by 30.7% year-on-year in 2017, representing the eighth year of growth. This is only set to grow in 2018, with a further overall market growth of 2.8% anticipated. However, brand safety and invalid traffic continue to be prevalent issues for the industry, says Craig Tuck, managing director UK, RhythmOne. In this piece for ExchangeWire, he takes a look at the most common methods of ad fraud that are currently [...]
Vietnam May Turn to Mobile Ad Blockers As Awareness Climbs; Online Drives Car Ads in China
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Vietnam May Turn to Mobile Ad Blockers As Awareness Climbs; Online Drives Car Ads in China; Dentsu Acquires Polish Marketing Group; IAB AU Offers Guides on Ad Tech Buys; AppNexus Turns on Ads.txt & Streamlines Refunds on Invalid Traffic; Burson-Marsteller to Merge With Cohn & Wolfe; and Appier Links to Google Ad Platforms. Vietnam May Turn to [...]
AU Marketers Must Continue to Demand More Transparency : Q&A with Samuel Tan, ANZ Market Development Director, AppNexus
Marketers in Australia must push ahead and demand more transparency in 2018, which will see trust continue to be the key theme in the local ad tech industry. Both advertisers and publishers will look to only work with vendors that operate with transparency, focusing on how fees are distributed across the digital ecosystem, says Samuel Tan, AppNexus’ ANZ director of market development. Marketers should expect their SSPs to provide regular updates on how they are cutting off invalid traffic and preventing [...]
Why Blockchain Addresses Transparency Issues in Programmatic Advertising
In today’s world, the ability to trade securely, and with complete control over where budget is being invested, is critical to success in any given industry. However, concerns over a lack of transparency in spend have long plagued the global digital advertising industry and continue to have a huge impact on the trading experiences of advertisers and publishers alike. In this exclusive piece for ExchangeWire, Zheng Zhang (pictured below), CEO and co-founder, EnvisionX, argues in favour of blockchain technology to [...]
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