FirstPartyCapital Launches FirstPartyFinance to Help Ad Tech Businesses Access Vital Working Capital
FirstPartyCapital, the leading early stage investment fund in the ad tech, martech, and digital media sector, today (9th September 2025) announced the launch of FirstPartyFinance, which tackles the industry-wide challenge of restricted access to non-dilutive funding. An over-reliance on equity funding and [...]
BidMachine Boosts Mobile Ad Performance with Intent IQ Integration
BidMachine, a leading mobile supply-side platform (SSP), and Intent IQ, a premier provider of identity resolution and data technology, announced the integration of Intent IQ’s advanced identity resolution technology with the BidMachine platform to significantly enhance mobile ad targeting across [...]
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