Ahead of ATS Singapore 2025, event sponsor Geniee explores how artificial intelligence is changing the ad tech sector, beyond just automation, expanding on hyper-personalisation, planning, as well as enhancing the capabilities of DSPs and SSPs. Programmatic advertising has always been [...]

Spyrosoft Group, a leading consulting and software development company, is proud to announce the launch of Spyrosoft Ad tech, a new entity focused on building custom advertising and marketing software. Spyrosoft Ad tech will specialise in designing and building advanced advertising [...]

Nexxen, a global, flexible advertising technology platform with deep expertise in data and advanced TV, today (May 19th, 2025) announced the appointment of Lisa Kalyuzhny as vice president of sales, EMEA. Based in London, Kalyuzhny will be responsible for accelerating [...]

This week, the tech world continued its pivot to AI, while legal and creative sectors pushed back. In today’s MadTech Daily, we cover Microsoft Advertising’s decision to close Xandr DSP, the EU’s ruling of tracking-based advertising practices employed by tech [...]

We examine women’s current position in the ad tech sector, focusing on the rolling back of DEI initiatives, the importance of flexible working arrangements, and powerful personal actions.  The tech industry is not known for being diverse. Who first comes to [...]

Ogury, the leader in advertising solutions fuelled by exclusive data and grounded in privacy, today (May 13th, 2025) announced a strategic partnership with 51toCarbonZero (51-0), the only net-zero platform powering growth for marketing and advertising leaders. This marks a pivotal [...]

In today’s Digest, Ireland pushes for Big Tech to vet financial ads, Warner Bros. Discovery explores a split, and Threads begins testing video ads. Ireland pushes for Big Tech to Vet Financial Ads  Ireland is leading a push within the European Union [...]

We look at some of the key findings from this year’s All In Census (created by the Advertising Association, the IPA, and ISBA), revealed on Thursday at News UK’s London headquarters by Dan Wilks, director of Credos.    On Thursday, the results [...]

As ExchangeWire’s ninth The Wires Awards edges closer, we reveal the third wave of judges who will be assessing this year’s entries… As the year progresses and entries begin to roll in, we feel excitement building for The Wires 2025. For [...]

Perion Network Ltd., a leader in advanced technology solving for the complexities of modern advertising, announced today (May 7th, 2025) preliminary financial results for the first quarter ended March 31, 2025. Perion expects to report revenue of approximately USD$88m (£65.9m), adjusted [...]