In her latest weekly column for ExchangeWire, Shirley Marschall examines the darker side of the advertising technology industry, and how genuinely examining and questioning these flaws can help the sector to move forwards. The end of [insert buzzword of the day] [...]

In today’s Digest, we cover France investigating X for alleged algorithm manipulation, Perplexity seeking phone deals for its Comet AI browser, and the UK government looking to defuse its Apple encryption row with the US.

TeqBlaze, an independent ad tech technology vendor, is expanding its white-label SSP + Ad Exchange solution with a new functionality: Curated Deals. This tool enables platform owners to define audience-specific pipelines and structured deals, based on actual behaviour, context, and [...]

In her latest ExchangeWire column, Shirley Marschall ponders on the complexities of the advertising funnel, and the need to simplify the ad tech stack.

A powerful short film from insurance brand AXA about a women’s walking football team of cancer survivors is the most emotionally-engaging ad of Euro 2025. That’s according to new data from DAIVID, which found the nine-minute documentary-style video "Kicking Cancer: The World’s Toughest [...]

In today’s Digest, we cover TripleLift laying off staff amid cuts, xAI seeking a $200bn valuation in its next fundraise, and Hearst taking over the Dallas Morning News after 140 years.

Attekmi, an ad tech company offering a range of ad exchange solutions and ad tech and ad ops services, has introduced a set of platform updates that aim to increase both efficiency and user experience. Prioritising partners’ feedback, Attekmi continuously works [...]

AdPlayer.Pro, a global provider of SaaS video ad tech solutions, has released a suite of new server-to-server integration features within its core video ad serving stack, significantly expanding its infrastructure for scalable and efficient ad delivery. According to the company’s announcement, [...]

Our columnist, Shirley Marschall, is back, and this week she’s taking on the rise of ‘slop’ and looking at why AI is the Ozempic of the media…

This week, regulatory bodies across the globe signaled a sharp turn toward stricter oversight. In today’s MadTech Daily, we discuss a US Judge siding with Meta in an AI copyright lawsuit, authors suing Microsoft over AI training on books, and [...]