The Stack: Ad Industry Shakeups and Climate Reckonings
This week marked significant changes in the evolving relationship between advertising and climate responsibility. In today’s MadTech Daily, we discuss Google being hit in a €4.1bn Android fine battle, Microsoft considering abandoning high-stakes negotiations with OpenAI, OpenAI ending work with [...]
Multilocal Backs the Future of Ad Tech with Strategic Investment in FirstPartyCapital
Multilocal, a global technology company and pioneer in audience curation, has announced a strategic investment in FirstPartyCapital’s (FPC) start-up fund to fuel advertising innovation globally. Established to offer a launchpad for emerging businesses in the ad tech, martech, and digital media [...]
Index Exchange’s IX Labs Invests in FirstPartyCapital to Advance Early-Stage Ad Tech Innovation
FirstPartyCapital (FPC), the leading global sector-focused fund, today (11th June, 2025) announces a multi-million pound investment from IX Labs, the investment arm of Index Exchange, one of the world’s largest independent supply-side platforms (SSPs). This strategic partnership comes as FirstPartyCapital [...]
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