This week’s developments point to a media and advertising industry under strain, as major deals wobble, alliances shift, and publishers confront a rapidly changing discovery landscape. In today’s MadTech Daily, we cover Wikimedia expanding AI partnerships across tech giants, Alibaba’s [...]

We explore the findings of the latest IPA Bellwether Report, bringing together insights from industry experts.

This week Shirley breaks down the forefront of Agentic ad tech - and asks if this is really as groundbreaking as it seems…

Spyrosoft AdTech, a software development company specialising in advertising technology (ad tech) solutions, today (13th January, 2025) announces the appointment of Piotr Banaszczyk as chief executive officer (CEO) and Tomasz Chmielewski as chief operating officer (COO), effective January 2026. The appointments [...]

In today’s Digest we discuss TikTok splitting its US staff ahead of a potential sale, China AI listings lifting MiniMax’s shares by 87%, and Anthropic planning a $10bn raise at a $350bn valuation.

The Digest is back! In our first edition of 2026 we cover Meta acquiring Manus, ITV investing in The Body Coach app, and Adform acquiring Splicky…

What better way to start the year than have Shirley Marschall prescribe some goals for the ad tech industry...

With 2026 just days away, take a look at the major stories of 2025 - and their impact across the ad tech landscape… Mergers old and new reshaped the agency landscape; regulators pushed back against the giants; and Google quietly admitted [...]

Shinka, an independent ad tech infrastructure provider for connected TV (CTV) and digital out-of-home (DOOH) publishers, today (18th December, 2025) announced it has partnered with High Street Media Limited to integrate its advanced DOOH programmatic solutions across High Street Media’s [...]

Shirley Marschall takes in everything that occured in the world of AI and ad tech in 2026, and concludes that we might really need a break...