Come On In, The Water's Warm: Heatwaves and Ad Tech Announcements
Shirley Marschall is back, and this week she's discussing the heatwave, and the ad tech hot air surrounding AI...
Mediterranean Hub aterriza en Cannes de la mano de EscalaX
EscalaX, compañía especializada en soluciones de publicidad digital y tecnología programática, continúa reforzando su posicionamiento internacional impulsando propuestas que fomentan el networking y la generación de oportunidades de negocio dentro de la industria AdTech. En esta línea, la compañía fue patrocinadora [...]
AdPlayer.Pro obtiene el estatus de Socio Tecnológico de Google Ad Manager
AdPlayer.Pro, proveedor global de tecnología de publicidad en vídeo SaaS, ha sido certificado oficialmente como Socio Tecnológico bajo el Ad Manager Technology Partner Program de Google, lo que confirma que su solución de reproductor de anuncios de vídeo cumple con [...]
Mediterranean Hub Arrives in Cannes with EscalaX
EscalaX, a company specialised in digital advertising solutions and programmatic technology, continues to strengthen its international positioning by supporting initiatives that foster networking and create business opportunities within the ad tech industry. In this context, the company served as the main [...]
AdPlayer.Pro Gains Google Ad Manager Technology Partner Status
AdPlayer.Pro, a global provider of SaaS video ad technology, has been officially certified as a Technology Partner under Google's Ad Manager Technology Partner Programme, confirming that its video ad player solution meets the program's technical compliance standards. According to the company's [...]
Why Ad Tech Should Be at the Heart of the Creative Industries Agenda
The government’s createch strategy puts the creative industries as a pillar of economic growth. Ad tech should be considered a core part of that…
Digest: Alipay Unveils AI Agent Overhaul; Hyundai Tests Containerised Ad Tech
In today’s Digest, we cover Ant Group transforming Alipay into an AI-powered platform, Hyundai testing containerised ad tech, and Coupang being hit with a record fine over a massive data breach.
Cannes, Rosé and The Sand Theory of AI Adoption
With Cannes almost upon us, Shirley Marschall takes a look at AI hype, and how novelty becomes consensus...
L'Argus Quadruples Revenue Per Page with Opti Digital
Opti Digital, the leading ad tech company specialising in publisher revenue optimisation, today (15th June, 2026) announced a successful collaboration with L'Argus through its Ad Manager Hub and Insights Hub solutions. L'Argus is one of France's most established and trusted automotive [...]
The Stack: Media Market Moves
This week, digital advertising continued its rapid evolution as emerging markets posted record growth, streaming platforms expanded their ad ambitions, and regulators stepped up efforts to police competition across media and ad tech. In today’s MadTech Daily, we cover Visa [...]
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