This week, Shirley looks at why ad tech is much like trying on a swimsuit in the height of summer - labels, mirrors and the big reveal...

The strongest claim to premium now comes from a place many buyers still treat as experimental: mobile gaming, writes Howard Luks of SE7EN...

Shirley Marschall is back, and she's looking at why some of the clearest signals are consumers saying exactly what they don’t want...

Following the late 2025 launch of its London office led by managing director Dominic Di Talamo, attention measurement and optimisation specialist xpln.ai is accelerating its British market footprint with the strategic appointment of Conor McHale as UK sales director.  Conor McHale, [...]

Attekmi, an ad tech solutions provider, has recently introduced SSP VAST handling and validation. The company added to their solutions a new VAST Extensions section for VAST SSP endpoints with configurable video and audio ad parameters. The upgrade includes support [...]

Attekmi, an ad tech company offering monetisation solutions, has recently added HUMAN scanner support across pre-bid and post-bid validation flows and extended it to scanner statistics. First and foremost, Attekmi enabled support for the HUMAN MediaGuard (formerly WhiteOps) pre-bid scanner integration [...]

Attekmi, an ad tech provider offering monetisation solutions, has recently introduced Keyword Support for the FreeWheel DSP Adapter to enable the system to prioritise values from incoming requests and use UI-configured inputs as a fallback when data is missing.  When enabled, [...]

Shirley Marschall is back, and this week she's discussing the heatwave, and the ad tech hot air surrounding AI...

EscalaX, compañía especializada en soluciones de publicidad digital y tecnología programática, continúa reforzando su posicionamiento internacional impulsando propuestas que fomentan el networking y la generación de oportunidades de negocio dentro de la industria AdTech. En esta línea, la compañía fue patrocinadora [...]

AdPlayer.Pro, proveedor global de tecnología de publicidad en vídeo SaaS, ha sido certificado oficialmente como Socio Tecnológico bajo el Ad Manager Technology Partner Program de Google, lo que confirma que su solución de reproductor de anuncios de vídeo cumple con [...]