Shirley Smith, SVP Sales EMEA at Innovid, takes a look at the major pressure points in ad tech, and the moves the industry is making...

In her latest column, Shirley Marschall looks at the ad tech supply chain, MFA sites, and cockroaches in the wine…

Today's headlines: Walmart Connect brings its shopper data to linear TV with Warner Bros. Discovery, Zeta Global agrees to acquire Digital Audience and Ofcom investigates Meta over Instagram's Instants feature...

In today’s Digest, we discuss SPUR unveiling an AI content tracking standard, Singapore’s digital economy reaching USD$113bn (£84.75bn), and YouTube putting original content first in its Shorts algorithm

In today’s Digest, we discuss Apple moving to block hundreds of programmatic data firms, Skydance uniting Paramount and Warner Bros. Discovery, and the EU preparing to classify Microsoft Azure and Amazon Web Services as DMA gatekeepers.

This week, advertising continued to expand with brands building their own ad businesses, AI opening new routes to consumers and digital spending reaching new heights across the UK. In today’s MadTech Daily, we discuss Google testing publisher payments for AI [...]

Experian, the global data and technology company, today (30th September, 2026) announces the expansion of its capabilities within Snowflake, the AI Data Cloud company, with the launch of two new Snowflake Native Apps. The services will empower organisations to improve [...]

Sparteo, a leading ad tech and technology solutions provider for publishers and creators, announced the appointment of Antoine Hermite as managing director. Formerly deputy managing director at Webedia Group, Hermite will oversee group operations, scale the organisation, and spearhead its [...]

In today’s Digest, we discuss McDonald’s betting on a USD$1bn (£750m) ad business as it joins the commerce-media gold rush, Temu cutting a USD$1bn (£750m) fake influencer network on Meta, and TikTok settling with Alabama for USD$100m (£75m) over teen [...]

TeqBlaze, an independent ad tech vendor, has joined AgenticAdvertising.org (AAO), formalising work the company has been doing on the Ad Context Protocol (AdCP) since earlier this year. TeqBlaze has been running a Sales Agent MVP, a free test environment open to [...]