In this exclusive interview with ExchangeWire, Seun Odeneye, managing director of Matterkind UK & Ireland and judge of The Wires Global 2021, discusses industry fragmentation, and assesses the challenges and opportunities it presents to ad tech.   What’s causing the industry to become fragmented? I [...]

In today’s ExchangeWire news digest: Italy’s gaming industry is on the rise, according to the latest IIDEA census; research into shoppable ads reports an underwhelming response from US viewers; and subscription-based ecommerce tools provider Stackline secure a $130m investment from [...]

CTV advertising is becoming the new darling of video advertising, but one solution won’t fit an entire continent writes Stephen Byrne, managing director Nordics ad tech & platform partnerships and executive director Europe for new partnerships at Smartclip. A revolution of [...]

In this article, Jonas Jaanimagi, technology lead at IAB Australia, discusses the need for greater collaboration within the industry, and explains how Open Source is helping bring that about. In the current environment in our industry, it’s often hard to see [...]

In this weekly segment, ExchangeWire sums up key industry updates in ad tech from around the globe. In this edition: Google nears French antitrust settlement; Zeta Global targets USD$273m (£192m) in IPO; and Skillz are set to acquire Aarki.   Google nears [...]

In this Q&A, Tom Obafemi, director of Lean Digital and Wires 2021 judge, assesses the current state of CTV and contemplates what the future could hold for the space.   How has the CTV landscape changed over the last year or so? The [...]

A year on from the publication of the Programmatic Supply Chain Transparency study, Clare O’Brien, head of media effectiveness & performance at the Incorporated Society of British Advertisers (ISBA), reflects on the report’s findings, the current state of the programmatic [...]

In this article, Asher Gordon, head of media at Tug explores how the industry is preparing for the post-cookie era, and sets out what brands can do to ensure that they’re ready for this monumental infrastructural shift. After months of hype, [...]

Highlights – Total recorded investment across the advertising and marketing technology industries in Q1 2021 surpassed USD$23.7bn, with an average disclosed transaction value of USD$244.8m. – M&A activity amounted to 67% of total funding, with consolidation driven by mobile players, private equity, [...]

The ad ecosystem map has been a staple of this industry for a good decade. From Scott Brinker’s Sistine Chapel martech work to the omnipresent ‘tidy box’ vendor map, we have used these resources to better understand the multitude of [...]