In today’s ExchangeWire news digest: US House calls for big tech breakup; Jellyfish acquires Reamp and San Pancho; and Reliance calls off Viacom-18 merger with Sony. US House calls for breakup of big tech The United States House of Representatives antitrust subcommittee has concluded its investigation into the monopolistic practices of the big tech firms, namely Google, Facebook, Amazon, and Apple, deeming that the behemoths are guilty of “gatekeeping” to the detriment of independent third-party companies and consumers. Apple and Amazon have [...]

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These are strange times, readers. COVID continues to tear away at the socio-economic fabric of the world. The once noble institutions of the ad tech ‘POWA’ breakfast, and the extended media lunch, have been reduced to sad Zoom/Google Meet/Microsoft Teams calls. And to top it all off, our industry is slowly being chewed alive in the cookie crunch.  I’ve always been a contrarian by nature. When things are going well, I am deeply sceptical and fearful of unseen disasters. When things [...]

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Transparency and trust are not new topics of conversation in the world of programmatic advertising. However, 2020 has seen these issues return to the fore as question marks were raised over whether the industry is doing enough to provide security and clarity across the supply chain. IAB UK spoke to members of their Display & Data Steering Group to hear their thoughts on where we are currently, and what more needs to be done to improve accountability and increase transparency throughout [...]

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Digital marketing is constantly evolving, and each dramatic change comes with its own set of challenges. Today, the industry is consumed with fostering transparency, and adhering to ever-tightening privacy regulation. What’s more, Google’s commitment to terminate third-party cookies from its Chrome browser, a promise that competitors Safari and Firefox have already followed-through on, has triggered a seismic shift in the foundation of advertising technology.  Yet whilst this change is undoubtedly a win for consumer rights when it comes to privacy and [...]

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With the transition to the latest version of IAB Europe’s Transparency Consent Framework (TCF v2.0) now complete, some are optimistic that a new era of digital marketing is fast approaching. However, with user data still playing an integral part in many businesses’ marketing strategies, industry figures must recognise that TCF v2.0 is not the end, but the beginning, of a transformation towards an ad landscape that puts privacy first. Anna Schenk (pictured below), managing director, EMEA at Semasio, writes about [...]

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In today’s ExchangeWire news digest: US senators propose a new bill to make online platforms more accountable for their users’ content; plans for a merger of ad-based content recommendation platforms Taboola and Outbrain have fallen through; and the ACCC begins a probe of Australia’s mobile app ad market.   US senators push for reform of tech liability shield   Yesterday (8th September), 3 Republican senators proposed a new piece of legislation to make big tech firms take more accountability for the content posted on [...]

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In this weekly segment, ExchangeWire sums up key industry updates in ad tech from around the globe. In this edition: Facebook claims it may be ‘forced’ to revoke its Australian users’ ability to access and share news on the platform if the ACCC’s code is enforced; Google will charge its UK advertisers with an additional fee to cover the cost of a new digital services tax; and AT&T considers selling its ad tech unit, Xandr.   Facebook threatens to ban Australian users [...]

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In today’s ExchangeWire news digest: AT&T is reportedly considering selling its ad tech unit Xandr; Snapchat experiences a growth in users whilst TikTok’s future hangs in the balance; and the latest Digital Publisher Revenue Index from the AOP and Deloitte finds that the industry has fared better than expected against COVID-19.    AT&T mulls over sale of Xandr   US telco giant AT&T is reportedly contemplating selling off its advanced ad tech unit Xandr. The news comes just days after rumours surfaced that the [...]

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Few industries remain untouched by COVID-19, but travel has been hit particularly hard by the global pandemic. Now, as the world begins to re-emerge from lockdown, it’s time for the travel sector to get back in action and look for ancillary sources of revenue. Ryan Afshar (pictured below), co-founder and head of commercial at Inadvia, writes about how the in-flight advertising sector can learn from TV broadcasters when it comes to starting again during the new normal. As the aviation sector [...]

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One year ago, on 21st August 2019, IAB Europe announced the launched the next iteration of its Transparency and Consent Framework (TCF). Based on feedback on the original Framework, TCF v2.0 builds upon the success of its predecessor by providing an enhanced user-focused mechanism to facilitate industry-wide adherence to current data regulation and standardise consent management. IAB Europe gave all stakeholders a year to prepare for the transition, and the switchover from TCF v1.1 to v2.0 was successfully completed on 15th August [...]

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