Evorra, a SaaS marketplace for brands and agencies to build and scale addressable and compliant audiences simply, is pleased to announce the addition of a new senior team member. Benjamin Martareche, ex-Microsoft, ex-eDreams Odigeo, will help drive strategic partnerships on [...]

Cedara, the first end-to-end carbon intelligence platform empowering businesses and their employees to seamlessly take climate action, is announcing its collaboration with ShowHeroes, a global independent leader in digital video content, tech, and advertising solutions. By leveraging Cedara’s Enterprise product, [...]

Amplified Intelligence, the world’s only truly omnichannel attention measurement company, has announced its expansion into the US, with the opening of an office in New York.  The company already works with all major agency holding companies via API feeds into planning [...]

SmartHub, a white-label solution designed to ease the creation of independent ad tech marketplaces for enterprises, released an upgraded platform version — SmartHub 2.0.   In the most turbulent period for the ad tech ecosystem, marked by the damaged global economy, [...]

Taboola, a global leader in powering recommendations for the open web, helping people discover things they may like, announced Taboola Header Bidding, a new capability that expands on the native bidding service originally launched in April 2022, empowering advertisers to [...]

In this latest edition of The MadTech Sketch, Ciarán O'Kane gives an overview of the fragmented state of the data-driven media and marketing landscape. Most of the coverage of this industry remains a reductive exercise. The mantra of duopoly and triopoly [...]

Anna Forbes has been appointed as UK country director at the digital entertainment and media platform Azerion.  Forbes joined Azerion as chief operating officer (COO), UK, following the acquisition of Inskin in March 2022, the high-impact digital marketing company, where she [...]

RTB House, the ad tech platform powered by unique deep learning algorithms, has partnered with Integral Ad Science (IAS), a global leader in digital media quality, to provide brands and agencies with transparent, fraud-free, brand safe advertising with increased measurement [...]

Yahoo today (October 26th, 2022) announced key appointments to its team in APAC, to support the accelerated growth of its ad tech business in the region. Matt Farrington joins Yahoo as APAC head of partnerships & investment. Sandra Lin comes [...]

In this week's MadTech Sketch, Ciarán O'Kane explains why, contrary to common belief, the ad network model is bigger than ever before. Industry people generally have a negative view of ad networks and the value proposition. The very words conjure up bad [...]