Ad Tech

  • Tracking Is Dead. Long Live Advertising!

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  • AU Publishers to Set Up Audience Data Co-Op; AdParlor APAC Offers Online-Offline Facebook Tracking

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  • Oath Eyes APAC As Growth Engine, Touting Transparency As Differentiator

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  • Programmatic Parallels Between CEE & DACH Markets: Q&A with Maciej Wyszynski, Sociomantic Labs

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  • China's BAT Amongst Top Global Ad Revenue Contributors; News Corp AU Ditches Newspapers Audit in Metrics Change

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  • Measurement Remains a Challenge: Q&A with Noelia Amoedo, mediasmart

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  • APAC Ad Sales to Climb Almost 6%; Consumers Want to Be Able to Text Brands

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  • An A to Z of Women in Ad Tech

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  • Marketers Need Mobile-First Strategy As APAC Heads to Devices; AU Brands Improve on Digital UX

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  • DSPs Must Evolve to Help APAC Marketers Reduce Ad Waste

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