In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: AU Broadcasters Looking to Build Centralised Briefing Portal; APAC Luxury Online Ad Spend Grows 25%, Though Print Remains Primary Channel; Alibaba Buys Stake in Digital Marketing Firm; Amobee Outbids Auction Competitors to Acquire Videology Assets; and Tencent Leads China Subscription OTT Video.  AU Broadcasters Looking to Build Centralised Briefing Portal A group of free-to-air and pay TV broadcasters in [...]

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Mergers and acquisitions within ad tech and martech are firmly in the spotlight at the moment, with some very interesting moves happening across the space. Following the release of their H1 marcoms M&A analysis, James Kesner (pictured below), director of M&A advisory firm, Results International, speaks with ExchangeWire about how the M&A scene is changing, as well as the big global trends to look out for. ExchangeWire: The marcoms M&A scene in 2018 appears to be much more buoyant [...]

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In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: China to Spend Most Time Watching Online Video; AU Users Find Most Biz Experience Disconnected; IAB SG Elects New Leadership Team; Most AU Consumers Don’t Know How Apps Use Their Data; Sizmek Offers Bundled Programmatic Dynamic Creative Ads; and AANA Reviews Gender Guidance for Ads. China to Spend Most Time Watching Online Video Consumers in China, by 2020, will [...]

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ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: New Funding for MediaMath; Customer Analytics Boost Growth & Revenue; GeoSpock/Tamoco Partnership Links Real World with Data; Flashtalking Introduces Consulting Services; and FreeWheel Partners with Operative on ‘Premium At Scale’. New Funding for MediaMath Enterprise software provider MediaMath announces new funding. Led by Searchlight Capital, the new capital to the tune of USD$225m (£170m) will be invested in technology and hiring, MediaMath says. This includes investment in the expansion [...]

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In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: AU Consumers Slow to Act on Privacy Concerns; Singapore Programmatic Ad Spend for Travel Audiences Grows 280%; Alibaba Builds AI Copywriter for Marketers; Addressable TV Will Better Arm AU Broadcasters; MCN Launches TV Ad Management Platform; and iProspect & Ashoka Ink APAC Partnership to ‘Drive Change’. AU Consumers Slow to Act on Privacy Concerns A large majority of Australians [...]

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2018 has been the most eventful year I have seen in this industry, since the great ad-tech panic buy of 2007. A number of factors have contributed to this. Firstly, the growing threat and power of the ‘BAT-FANG’ (China’s Baidu, Alibaba, and Tencent [BAT], along with the USA’s Facebook, Amazon, Netflix, and Google [FANG]) has forced the hand of big legacy telcos and TV companies globally. The realisation that these tech companies are out to destroy the business [...]

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With the year at its halfway mark, advertisers in Australia remain concerned about generating greater returns and impact from their media investments. In this regard, the Australian Association of National Advertisers (AANA) continues to push the need for transparency and independent measurement of media effectiveness in the digital space, says its CEO John Broome. In this Q&A with ExchangeWire, Broome discusses the role of agencies and technologies, such as artificial intelligence (AI), as well as how advertisers’ increasing preference to buy [...]

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In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Singapore Publisher Merges Content Marketing Units to Create ‘Sweet’; Japanese Agency Spins Up Creative Unit; AU Investment Group Buys E-commerce Marketing Agency; Singapore Insider Paves Way into Japan; Programmatic Trading Desk Switches On in Malaysia; and Eff in Singapore. Singapore Publisher Merges Content Marketing Units to Create ‘Sweet’ Singapore Press Holdings (SPH) has unveiled plans to merge its content [...]

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In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: APAC Ad Sales Will Climb 7% to Hit £124.38bn; AU Consumers Most Trust ABC, But Distrust Social Media; Increased Pirated TV Boxes Threaten HK Subscription Video Market; Edelman Inks EDB Singapore Partnership to Research Predictive Tech; Dentsu Aegis Network Acquires Klip Desk; OpenX Opens Up in Singapore; TVSquared Tunes into AU Demand for Analytics; and ATS SG [...]

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The need for data – specifically, quality data – remains a key theme amongst Asian marketers and the region’s ad-tech community, who underscore its role in driving deeper customer engagement and transparency in the industry. Data, for instance, is a key enabler of almost every function within Carousell, a Singapore-based consumer-to-consumer (C2C) online marketplace. It offers valuable insights on who are likely buyers and sellers on the site and what the company needs to focus on when it launches in [...]

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