On Wednesday 3 April, ExchangeWire presented ATS Paris 2019 in front of some of the finest minds within the French digital advertising industry. Whilst the range of vendors, agencies, and publishers was highly diverse, a few core themes began to make themselves present over the course of the day. The proposal for a single, or at least a select few, standard(s) for user identification was suggested throughout several of the panels. Whilst this raises obvious questions surrounding privacy, the context of [...]

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Snapchat burst onto the scene earlier in the decade, and has remained an independent social media platform, despite several competitors being absorbed by Facebook or fizzling out into obscurity. Yet, as discussed below, it remains a lesser-picked platform by travel marketers, despite increasing digital ad spending in the industry. Writing exclusively for ExchangeWire, Chris Blaine (pictured below), VP EMEA at Sojern discusses the reasons why travel marketers are unconvinced by Snapchat’s offering, eschewing it in favour of alternative platforms. It’s been [...]

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The dominance of Facebook & Google is well documented and is in part due to their ability to use a single user ID. The 20% do not experience the benefit of this and instead have to rely on an inconsistent mess of mismatched cookie data. Dave Castell (pictured below), general manager EMEA – inventory & partnerships, The Trade Desk, explores the problem caused by low ID match rates and the feasibility of using unified solutions to solve this issue. The problem [...]

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Private marketplaces (PMPs) have played a key role in the programmatic industry thus far, ensuring brand safety for publishers whilst taking advantage of the growing market. However, with increasing trust in the open market and regulatory maturity, will PMPs retain their status going forward? In this piece for ExchangeWire, Moti Tal (pictured below), CTO & co-founder at Simplaex, discusses the position of private marketplaces in today’s programmatic environment and how the ad-tech market of the future may be shaped. PMPs in [...]

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Brexit: the sluggish juggernaut of ongoing news, parliamentary faff, and constant debate. However, there is a general consensus on both sides of the leave/remain argument that something needed to change in terms of the relationship between the UK and the EU. Digital transformation echos these traits in that businesses are aware that changes need to be made, but are uncertain of how to proceed. In this exclusive piece for ExchangeWire, Shula Sinclair (pictured below), global head of strategy at Spark Foundry [...]

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A Million Ads Launches Studio:Podcast; IAB UK Demands Higher Standards from Ad-Tech Ecosystem; DoubleVerify Expands Mobile App Brand Safety Protection to Over 75 Content Categories; and Act-On Software Introduces ‘Marketing-as-a-Service’ Solution Act-On Accelerate A Million Ads Launches Studio:Podcast A Million Ads announced today (5 April) the launch of Studio:Podcast, a targeted release of their world-leading dynamic audio personalisation tool, built specially for podcast advertisers. Studio:Podcast enables brands and advertisers to create dynamic and personalised digital audio adverts that are delivered to users [...]

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The European Parliament has once again made a seismic ruling affecting the digital landscape across the continent, with MEPs voting 348 against 274 (36 abstentions) to implement a series of hard-hitting internet copyright laws. Two provisions within the directive, articles 15 and 17 (confusingly these were changed last minute from articles 11 and 13), have generated the most controversy. Article 15 rules that news aggregator sites, such as Google News and Reddit, should pay a fee to publishers when the aggregator [...]

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On Monday 25 March, news filtered through that McDonald’s is acquiring the Israeli AI company Dynamic Yield, which has now been confirmed by the martech company themselves, with a reported price tag of USD$300m (£228m), making it the fast food giant’s largest acquisition in decades. The technology is purportedly to be used to tailor their digital displays using metrics including time, weather, restaurant footfall, local events and limited edition menu items, and historical sales data. But what opportunities does this give [...]

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If first-party data is currency, then direct-to-consumer brands are living like kings. However, having access to all this valuable data, and harnessing it effectively, are two different things. In this Q&A, Paulo Cunha, CEO, Velocidi, talks about how his business is teaming up with DTC clients, and the value that customer data platforms (CDPs) can help them recognise.  DTC Daily: Velocidi has chosen to focus on DTC solutions – what drove this? Paulo Cunha: Direct-to-consumer companies have proven to be a perfect [...]

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Whilst the ads.txt file, a simple text file used for listing approved ad agencies, has become an increasingly popular way of promoting transparency within programmatic advertising, the standard did not extend to app architecture. The new app-ads.txt specification works as an extension to enable content owners to declare who is permitted to sell their inventory, enabling functionality to transactions in mobile apps and over-the-top (OTT) video apps. After the final version of the app-ads.txt standard was released by the IAB earlier [...]

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