Ad Tech

  • Consultancies Have Huge Opportunity in Programmatic, But Only If They Buy These Ad Tech Companies

    Consultancies have been busy acquiring creative agencies and leveraging their existing end-to-end relationship with clients to build market share in digital marketing. Deloitte, IBM, Accenture, and McKinsey are all building internal capabilities to attract more business from brand marketers.

    Creative seems to be a focus for much of their activity thus far – where, presumably, fat consultancy fees can be charged to clients. Media buying has not really had a lot of interest for ad land’s new competitive set – but [...]

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  • 'Ad Tech Personality of the Year 2017' is Now Open for Entry

    ExchangeWire announces the launch of ‘Ad Tech Personality of the Year 2017’.

    Now in its third year, the award recognises an individual who has made a significant impact on the ad tech industry.

    Previous winners are Jay Stevens, currently CRO of Adform, and Sarah Wood, co-founder and CEO of Unruly. Both received the prestigious accolade after being nominated by industry peers for their notable contribution to the ad tech industry.

    Jay Stevens, on winning Ad Tech Personality of the Year 2015: “Receiving ExchangeWire’s [...]

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  • China Fuels In-App Ad Growth; Google Brings Store Metrics to Singapore

    In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: China fuels in-app ad growth; Google brings store metrics to Singapore; GroupM integrates audience intelligence with Alibaba Uni Marketing; AU advertisers must observe new sex appeal rules; Newsfeeds drive China search ads; and Chimney APAC launches Features and restructures ad unit.

    China fuels in-app ad growth

    In-app ad spend accounts for 98% of mobile ads in China, where [...]

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  • 11 Seconds to Effectively Target APAC Travellers

    Marketers keen to target travellers in Asia-Pacific need to ensure their data is recent and appropriate, or end up completely missing the boat.

    For travel marketing specialist, Sojern, that meant having the ability to act within 11 seconds after someone had made an online booking. This was the amount of time its platform would be aware an airline reservation had been made and trigger the corresponding campaign action to target specific consumers, said Russell Young (pictured below), Sojern’s Asia-Pacific managing [...]

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  • Ad Tech Dominates: Looking Back at dmexco & Forward to the Future

    With another highlight of the programmatic calendar done and dusted, Anton Kooijman (pictured below), managing director Northern Europe, Rubicon Project, looks at the behemoth of a trade show that dmexco has become and the key trends coming out of this year’s conference – outside of the Debate Hall.

    Ad tech now dominates

    No longer is it confined to a certain Hall – ad tech is now the accepted norm. Giants like Facebook, Amazon, and Google sit amongst DSPs, SSPs, exchanges, retargeters, and [...]

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  • Bringing Blockchain to Programmatic – Q&A with Zheng Zhang, CEO & Co-Founder, EnvisionX

    Everyone is talking about ‘blockchain’ – but why? In this Q&A with ExchangeWire, Zheng Zhang, CEO and co-founder of EnvisionX, anticipates that the industry will very quickly move into blockchain technology to, ultimately, address the transparency and fraud issues – and why they’ve been a ‘headache’ for a long time now.

    ExchangeWire: You co-founded EnvisionX in 2014, what was your reason for starting the business?

    Zheng Zhan: The idea for EnvisionX was born when my co-founder Vlad Kushka and I felt that [...]

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  • Video Fuels China Digital Ad Spend; Asian Consumers Choose Humans Over Bots

    In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Video fuels China digital ad spend; Most Asian consumers choose humans over bots; China programmatic ad spend climbs 78%; Aussies will shame loved brands for wrongdoing; Singapore agency offers Facebook cross-border insights; Twitter snags 35 APAC video content partners; MediaMath takes professional services to ANZ; and Rice takes up shop in HK.

    Video fuels China digital ad spend

    Digital [...]

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  • AU Online Ads Hit £4.64bn; Klareco to Shed Bell Pottinger Asia in Rebrand

    In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: AU online ads hit £4.64bn; Klareco to shed Bell Pottinger Asia in rebrand; Eyeota brings Helix to Indonesia; Maxus becomes Essence in Korea; and Social impacts SEA trust in financial brands.

    AU online ads hit £4.64bn

    Online ad spend in Australia has climbed 11.7% year-on-year to reach AUD$7.6bn (£4.64bn) in fiscal 2017, ended June 30.

    The “robust double-digit growth” helped [...]

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  • Experts Predict the Key Themes of dmexco 2017

    The annual dmexco conference in Cologne is almost upon us again. The year so far has offered up a plethora of hot talking points within the advertising industry – but will they still be the talk of the town, or the halls of the Koelnmesse next week? ExchangeWire asks industry experts what they expect to be the key themes at dmexco 2017 and they certainly had plenty to say.

    What does Marc Pritchard have to say?

    “Whilst many are likely to predict key [...]

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  • The Time for Publisher Ad Technology Independence is Now

    Programmatic marketplace optimisation continues to force change across the buy and sell side of the ad tech ecosystem, as deal flow stayed active over the summer months. Signs of consolidation and/or specialisation (buy or sell side) are abundant; in other words it’s ‘go time’ for many companies in ad tech. We have officially reached the awkward stage of adolescence as an industry and the next growth spurt will reveal what a more mature marketplace may look like as the world [...]

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