The future is bright; the future is ad tech. Ahead of taking the stage at ATS London on Monday, 10 September, where he will join a panel to discuss why the future is independent ad tech, Ari Lewine (pictured below), co-founder and CSO, TripleLift, gives his take on the future of ad tech. ExchangeWire: There’s been a lot of negativity around ad tech over the past 12 months, but what aspects can we be positive about? Ari Lewine: I’m optimistic about the future of [...]

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On this weekly news roundup from LATAM, Jeep Builder Increases Brand Recognition by 34% of Jeep Compass and Increases Ad Recalls Volume with Teads Managed Outbound Campaign; study conducted by ContenTools and OpinionBox points out changes regarding the use of social networks, advancement of fake news and increase in video consumption. Jeep increases brand awareness with programmatic. The Teads media platform was chosen by Jeep to reposition one of its SUV’s, the Jeep Compass, in the Brazilian market, with the aim [...]

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Is independent ad tech on the wane? Its most vocal champion, Brian O’Kelley, is now a paid employee of AT&T. His company, AppNexus – for the best part of ten years the standard bearer for independent ad tech – is now part of the biggest telco in the world. You wonder where the priorities will lie in the coming 12 months. Will it continue to be the home of the innovative independent ad tech companies that built their business on [...]

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QR codes have emerged as a popular tool to facilitate mobile payments, but their potential goes beyond enabling transactions and should be tapped to help retailers build brand equity. In fact, the matrix barcode and other visual-recognition technology can provide a way for businesses to bridge the gap between offline and online realms, according to Marcus Tan, CEO of AIQ, a Singapore startup that develops artificial intelligence (AI) software capable of mining images and visual data. Founded in 2014, the [...]

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Following a lively on-stage discussion about the new era in the convergence of ad tech and martech at ATS Singapore in June, ExchangeWire speaks with panelists Yiorgos Hadjiandrea, head of media buying solutions, Southeast Asia, Google; and Jess O’Reilly, regional sales director, marketing cloud, Asia, Salesforce (both pictured below) about why the quest for customer centricity is one of the major driving factors of this convergence. ExchangeWire: What do we mean by ‘customer-centric’ marketing? Yiorgos Hadjiandrea, Google: Customer-centric marketing means putting [...]

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On this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Americas region - and on this edition:  Adsquare Expands In The US Midwest And Appoints Sales Director In Chicago Adsquare Expands In The Midwest And Appoints Sales Director In Chicago Adsquare, the mobile-first data exchange has announced the opening of a brand-new office in Chicago, marking the company’s first Midwest location. The announcement represents the latest step in the ongoing expansion in the US. In particular, [...]

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LATAM News Roundup of the week: Agreement between Teads and Globo Publications expands the Clean Advertising ecosystem and guarantees quality in scale for advertisers; MediaMath is now connected to “Connect”, ROIx programmatic solution; Tradelab launches real-time mobile optimization technology The partnership between Teads and Globo Publications.   The Teads media platform and the Globo Publishing Group have signed an agreement to expand the distribution of native advertising on the group’s sites. Thus, Teads expects to increase Publisher’s monetized inventory with the [...]

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ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: OpenRTB 3.0 Now Open for Comment; Data Accuracy Most Important Factor When Buying Audience Data; TabMo & zeotap Partner; Series A Funding for GlobalWebIndex; and JCDecaux Boosts OOH in London. OpenRTB 3.0 Now Open for Comment After releasing the OpenRTB framework last September, the IAB Tech Lab is now ready for receiving feedback on the new media transaction system, as well as the tech [...]

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We sent out a mailer a few weeks ago to our GDPR-compliant subscriber list, titled ‘9 Reasons to Love the Industry. This was to highlight our optimism about the industry and encourage you (dear reader) to attend ATS London this year. Number seven on our upbeat list refers to the opportunity for the current crop of European madtech startups. Never have I seen a bigger opportunity. We are heading into a new epoch for digital marketing. The convergence of ad [...]

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In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: AU Broadcasters Looking to Build Centralised Briefing Portal; APAC Luxury Online Ad Spend Grows 25%, Though Print Remains Primary Channel; Alibaba Buys Stake in Digital Marketing Firm; Amobee Outbids Auction Competitors to Acquire Videology Assets; and Tencent Leads China Subscription OTT Video.  AU Broadcasters Looking to Build Centralised Briefing Portal A group of free-to-air and pay TV broadcasters in [...]

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