Times are changing for digital advertising – after a series of scandals and investigations, regulators and consumers are more conscious than ever of the power of personal data. Advertisers have already been gearing up to deal with impending changes to the industry’s infrastructure, with many looking into first-party data and other solutions to target audiences in a post-cookie world. But there is another element to this and other transformations, and that is the opportunity they grant the industry to instil [...]

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In today’s ExchangeWire news digest: US investors consider buying TikTok to save it from potential nation-wide ban; Netflix trials a reduced-rate subscription offering “Mobile+” in India; and Snap reports revenue growth in Q2, but is wary about future ad demand.   US ByteDance investors contemplate buying TikTok   Despite growing hostility from the Trump administration, popular Chinese video app TikTok could be saved from facing a full-blown ban. US-based investors with a stake in TikTok’s parent company, ByteDance, are reportedly contemplating buying the subsidiary [...]

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With the sun rapidly setting on third-party cookies, a persistent global pandemic, and social and political unrest around the world, there has never been more pressure on brands to ensure that their advertising is not just accurate, but relevant and sensitive. However, the ad industry has proved that it is willing and able to adapt, with firms exploring new solutions to power an ecosystem that serves consumers and companies alike. One such solution that has seen a resurgence amidst tightening [...]

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In today’s ExchangeWire news digest: the EU’s head of digital-policy reveals plans for new regulations against US tech leaders; the government of India is expected to demand that e-commerce firms share their source codes to create a level playing field; and the UK announces it is removing Huawei from its plans for a 5G network.   EU to tighten rules around GAFA   After years of friction between US tech powerhouses and the European Union, the international authority has announced that it is taking [...]

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The programmatic supply chain has been under intense scrutiny in recent months, with increasing calls for reform from across the industry. Christiana Cacciapuoti (pictured below), executive director at non-profit ad consortium AdLedger, writes about the pervasive issues within the programmatic ecosystem, and explains why now, more than ever, the industry must commit to solving these problems. With the Upfronts upended, economic uncertainty and brand safety concerns pushing down ad budgets, the deprecation of the cookie, and the introduction of consumer privacy [...]

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In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the globe. In this edition: US state officials consider launching a new lawsuit to break up Google’s ad tech business; Apple is advised to purchase DuckDuckGo to defer revenue away from Google; Chinese video app Zynn is removed from the Google Play Store as claims of video theft surface; and ANA issues an appeal to the TV industry to shift its upfront buying season to [...]

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In today’s ExchangeWire news digest: an analyst suggests that Apple should purchase DuckDuckGo to undercut Google; kids’ app developer HyperBeard is penalised for using persistent IDs on its users without consent; and a study finds that half of marketers see virtual events remaining in place post-COVID.   Apple should snap up DuckDuckGo to compete with Google, according to analyst   Apple should acquire privacy search engine DuckDuckGo to replace Google as its devices’ default search engine, suggests Toni Sacconaghi, an analyst at Bernstein. Sacconaghi’s [...]

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In today’s ExchangeWire news digest: US state officials appear to be preparing to break up Google’s ad business; Facebook introduces labels to identify posts by state-owned media outlets; and TikTok emerges as a YouTube’s biggest rival for the 4 – 15 year old demographic.   US state governments takes steps towards breaking up Google’s ad monopoly   US state official who have been involved in the latest lawsuits to hit Google are reportedly looking to break up the search engine’s ad tech business. A [...]

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Last month, the Incorporated Society of British Advertising (ISBA) released its Programmatic Supply Chain Transparency report. Responses to the report, which was carried out by PwC, varied, with some industry figures questioning its methodology and others asserting that the report simply emphasised already well-recognised issues with the programmatic infrastructure. From the responses ExchangeWire has gathered from industry figures, however, one key theme emerges: it is up to all factions ad tech to achieve the reform the supply chain desperately needs. [...]

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Never waste a crisis to affect meaningful change, they say. It’s easier said than done when an entire industry is still trying to figure out how to conduct normal business in this new reality.  Zoom, Google Meet et al are a help. But let’s be honest here, there is nothing more binding from a network-building perspective, than the face-to-face meeting, or the after-work pint in the pub, or – my personal favorite – the ‘power’ breakfast.  Is the virtual meeting to be [...]

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