This week, AI pushed deeper into shopping and food delivery, while major deals and legal developments reshaped the media and ad tech landscape. In today’s MadTech Daily, we cover Citi entering advertising with a new ad business and IAB Europe [...]

AdPlayer.Pro, proveedor global de tecnología SaaS para publicidad de video, ha confirmado el lanzamiento de su reproductor de video habilitado para publicidad en pantallas Digital Out-of-Home en la región de EMEA. La plataforma ofrece a los operadores de redes de [...]

TeqBlaze, an ad tech provider helping businesses build, own, and operate their advertising infrastructure, has joined the Association of Online Publishers (AOP) as an Associate Member. The membership strengthens TeqBlaze's connection with the publisher community and creates more opportunities to [...]

Assertive Yield announced today the strategic expansion of its team with two senior appointments: Shez Iqbal as Senior Director, Global App Monetisation and Jack Watt as Lead Sales Engineer, EMEA. These hires mark a significant step in Assertive Yield’s continued [...]

Columnist Paul Evans looks at why the battle for transparency in ad tech is always going to be an uphill struggle…

Shirley Marschall took a road trip around Europe, and the experience got her thinking about ad tech tolls...

In today’s MadTech Daily, we discuss AI strengthening Big Tech’s hold on ad growth, China pulling ahead of the US in consumer AI adoption, and Amazon hitting the USD$1bn (£750m) sales milestone in India. 

Nexxen, the advertising technology platform powered by unique data and media, today (9th September, 2026) announced an expanded partnership with Scale Marketing ("Scale"), an independent, full-service agency based in Chicago. Leveraging Nexxen’s unified platform and enterprise demand-side platform ("DSP") capabilities, [...]

Blasto will present new programmatic technology capabilities in late September, expanding its platform across DSP, SSP, and Ad Exchange infrastructure.  The developments address the decisions that shape day-to-day programmatic performance: how media budgets are allocated, which supply routes sit behind delivery, [...]

In today’s Digest, we discuss The Trade Desk laying off 15% of its workforce as its CEO frames the cuts as a strategic reset, VodafoneThree launching a TV service and premium mobile tier in a UK market push, and DAZN [...]