EscalaX, a company specialised in digital advertising solutions and programmatic technology, continues to strengthen its international positioning by supporting initiatives that foster networking and create business opportunities within the ad tech industry. In this context, the company served as the main [...]

AdPlayer.Pro, a global provider of SaaS video ad technology, has been officially certified as a Technology Partner under Google's Ad Manager Technology Partner Programme, confirming that its video ad player solution meets the program's technical compliance standards. According to the company's [...]

In today’s Digest, we cover Ant Group transforming Alipay into an AI-powered platform, Hyundai testing containerised ad tech, and Coupang being hit with a record fine over a massive data breach.

The government’s createch strategy puts the creative industries as a pillar of economic growth. Ad tech should be considered a core part of that…

With Cannes almost upon us, Shirley Marschall takes a look at AI hype, and how novelty becomes consensus...

Opti Digital, the leading ad tech company specialising in publisher revenue optimisation, today (15th June, 2026) announced a successful collaboration with L'Argus through its Ad Manager Hub and Insights Hub solutions. L'Argus is one of France's most established and trusted automotive [...]

This week, digital advertising continued its rapid evolution as emerging markets posted record growth, streaming platforms expanded their ad ambitions, and regulators stepped up efforts to police competition across media and ad tech. In today’s MadTech Daily, we cover Visa [...]

In today’s Digest, we cover Netflix bringing Upfronts to the UK for the first time, Brussels forcing Meta to allow rival AI services on WhatsApp, and Italy’s Bending Spoons filing for a US IPO.

In today’s Digest, we discuss Portugal fining telecoms companies over ad collusion, The Trade Desk’s CRO stepping down after seven months, and software buyouts falling to pandemic-era lows amid an AI-driven market rout

Aceex’s head of business development, Nina Pyvovar, discusses the symbiotic relationship between data and creativity on the Croisette and more...