Blasto will present new programmatic technology capabilities in late September, expanding its platform across DSP, SSP, and Ad Exchange infrastructure. 

The developments address the decisions that shape day-to-day programmatic performance: how media budgets are allocated, which supply routes sit behind delivery, how inventory quality is assessed, and how teams use reporting to make better trading decisions. 

Blasto operates an independent programmatic ecosystem across display, native, video, audio, CTV, and in-app. Its technology supports demand activation, publisher monetisation, and direct exchange connectivity, with a focus on transparent, quality-controlled programmatic execution. 

"Programmatic infrastructure needs to give teams a clearer view of what is happening between the bid request, auction, and outcome," said Oleksii Sakhno, CEO at Blasto. "These developments are designed to make optimisation more actionable, trading more inspectable, and collaboration across demand and supply more efficient." 

Full product details will be shared later this month. Blasto’s team will also be available during DMEXCO at its booth in Hall 06.1, Stand D043a, for meetings.

Blasto

Blasto is a full-scale programmatic advertising ecosystem with a next-generation DSP and deep expertise in niche audience activation. We deliver premium video inventory, high-quality in-app and open-web traffic, and transparent performance at scale. ...

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