In this feature article, ExchangeWire research lead Mat Broughton delves into how public companies across the media supply chain have fared thus far in 2024, and how the landscape may evolve as we head into H2. As is fitting for [...]

Today, (June 13th, 2024) Lumen Research, the global attention technology company, announced a formal partnership with IPG Mediabrands across the EMEA region to deploy Lumen’s end-to-end, cookieless attention solutions for brands looking to drive higher performance across the funnel.  Lumen offers [...]

AI has changed the world of search as we knew it. As the technology paves the way for further major updates to how we search, what are the ramifications for the ad tech industry?   A shapeshifting search landscape  AI-powered searching has opened [...]

Invibes Advertising (Invibes), ein internationales Technologieunternehmen, das sich auf Innovationen im Bereich der digitalen Werbung spezialisiert hat, setzt mit seiner innovativen Invibes Handshake API zur Ergänzung seiner Hash-E-Mail-Lösung auf eine Zukunft ohne Cookies.  Obwohl Google die Einstellung der Cookies von Drittanbietern [...]

Invibes Advertising (Invibes), empresa tecnológica internacional especializada en innovación publicitaria digital, se posiciona con fuerza ante el futuro sin cookies con su innovadora API Invibes Handshake para complementar su solución de correo electrónico con hash. Aunque Google ha vuelto a aplazar [...]

Invibes Advertising (Invibes) tech company internazionale specializzata in digital advertising e innovazione, affronta il futuro cookieless con la sua innovativa Invibes Handshake API a supporto della sua soluzione ID basata sulle hashed email. Sebbene Google abbia nuovamente posticipato l'eliminazione dei cookie [...]

Invibes Advertising (Invibes) an international technology company specialising in digital advertising innovation, embraces the cookieless future with its innovative Invibes Handshake API to complement its hashed email solution.  Although Google has once again deferred the phase-out of third-party cookies in Chrome, [...]

Invibes Advertising (Invibes), société technologique internationale spécialisée dans l’innovation publicitaire digitale, se tourne vers le futur sans cookies avec son API novatrice Invibes Handshake qui complète sa technologie d’emails hashés. Bien que Google ait une nouvelle fois reporté la suppression progressive [...]

Back for its eighth year, The Wires 2024 will celebrate the very best of the digital marketing industry. What are the judges looking forward to and what type of entries are sure to impress them?   The Wires celebrates the best of [...]

Audigent Founder and CEO Drew Stein takes a look at why big tech’s sudden privacy-first attitude is not in the interests of consumers - it’s about forcing advertisers and publishers to play ball The internet is changing in 2024. Although the [...]