This week marked significant changes in the evolving relationship between advertising and climate responsibility. In today’s MadTech Daily, we discuss Google being hit in a €4.1bn Android fine battle, Microsoft considering abandoning high-stakes negotiations with OpenAI, OpenAI ending work with [...]

We look at some of the biggest announcements from Cannes Lions this year, focusing on DSP tie-ups and partnerships in the agency world.  It’s been a scorching week, the sun shining down and the thermometers hitting 30° – and that’s just in [...]

The Aceex team announced the launch of a new editorial series on its blog offering exclusive event reports, data-driven analysis, and expert perspectives from conferences shaping the digital advertising industry. The debut post focuses on CPDP 2025 in Brussels, a [...]

Although AI is reshaping the industry, why does is still not feel like we are living in the future? Shirley Marschall explores when the real future of ad tech will arrive. Gen AI is old news. AI agents are the [...]

As we hit the midpoint of 2025, what’s the current state of privacy in ad tech?  As 2025 progresses, the ad industry’s tug-of-war between regulation and privacy in practice continues. While some players make an effort to abide with legislation, others [...]

Multilocal, a global technology company and pioneer in audience curation, has announced a strategic investment in FirstPartyCapital’s (FPC) start-up fund to fuel advertising innovation globally.  Established to offer a launchpad for emerging businesses in the ad tech, martech, and digital media [...]

Today’s Digest discusses publishers seeing a drop in traffic from Google’s AI tools, Mars’ $1.7bn global media account being pulled from WPP and given to Publicis, as well as Meta’s plans to acquire a stake in Scale AI for $14.8bn. Publishers Hit [...]

FirstPartyCapital (FPC), the leading global sector-focused fund, today (11th June, 2025) announces a multi-million pound investment from IX Labs, the investment arm of Index Exchange, one of the world’s largest independent supply-side platforms (SSPs). This strategic partnership comes as FirstPartyCapital [...]

This week our columnist Shirley Marschall takes on the homogeneity of the digital world, and why the dominance of the walled gardens represents convenience, not strategy... Once upon a time, every city centre had its own character. Local shops. Neighbourhood quirks. [...]

Opti Digital, a premium ad revenue platform and recently recognised Google Certified Publishing Partner (GCPP), is proud to announce it is joining the board of Prebid.org as a technology provider. Formed in September 2017, Prebid.org is an independent organisation designed to [...]