In a recent post we explored how Amazon could (and most probably will) launch a new ad solution that would make it one of the dominant media owners in the entertainment ad sector. The concept of brands becoming media owners [...]

Last week at Google's client advisory board session hosted in LA, we saw the announcement of the update that has been on the cards since the acquisition of Invite Media: the assembly of the Doubleclick Digital Marketing suite. It is the [...]

Matt Hunt is Managing Director, Australia at Adconion Media Group. Here he discusses the evolving Australian digital ad market, the Adconion solution in the region, the commercial challenges posed by new players like DSPs and SSPs, and the unique data-driven [...]

Hidetaka Fukata is Executive Officer, Head of e-Business Group, at D.A. Consortium Inc. Here he discusses the launch of i-Effect, DAC's new third-party ad server. Can you give some background to “i-Effect(TM)” DAC’s new third party ad-serving technology? Even though Third Party [...]

Carl Nelvig is the VP for R&D at Burt, a predictive analytics platform. In the first of two posts, Nelvig discusses the inherent problem in display advertising around the (in)compatibility of creativeness and media. Differentiating between “Media Quality” and "Creative Efficiency" is key [...]

Ollie Bath is head of Client solutions at IgnitionOne UK. Here he discusses the importance of understanding the user journey and properly measuring engagement in the path to conversion. Let’s be honest, measuring online media remains a tricky subject. But it’s [...]

MediaMath announced it was spinning out its US service business into a new agency so it can focus on its core tech offering. Here Erich Wasserman, Co-Founder & GM EMEA, MediaMath, discusses the Kepler agency spin off, what it means [...]

ATS Stockholm is the first full-day conference on data-driven advertising in the Nordics. The event takes place on Thursday, May 24 in Stockholm. A number of speakers have already been named and the full agenda will be released next week. [...]

MediaMath Makes In-Roads Down Under MediaMath, a leading DSP, announced last week that it has expanded into Australia via a partnership with Australian technology company, Kinected Corp. As part of the move, Kinected has struck a licensing agreement with MediaMath to oversee [...]

Peer39 exits for $15.5, As DG Adds Semantic Targeting To Its Offering In what appears to be a fire sale, and an ominous sign for the feature-led product companies in the ad tech space, Peer39, a semantic targeting company, announced it [...]